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As-is Scenario Map

Build a better understanding of your users’ current experience.

When you might use this

As-is Scenario Maps help to document collective understanding of user workflows and are best used as precursors to exploring new ideas or for finding the right problem to solve.

Step-by-step

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Instructions

1. Set up the activity

Draw four rows and label each: Phases, Doing, Thinking, and Feeling.

Set up the activity, step 1

2. Brainstorm individually

Ask yourselves: “What is our user doing, thinking, and feeling throughout their experience?” Fill in the corresponding rows, using one sticky per answer.

Brainstorm individually, step 2

3. Review and identify phases

Use this time to cluster similar stickies, refine the order, and draw rough columns that represent the unique phases of your user’s current experience. Be sure to name the phases.

Review and identify phases, step 3

4. Identify the highs and lows

Circle and label areas that are particularly positive or negative for your user, as well as blank areas where you need to learn more.

Identify the highs and lows, step 4

Pro-tips

Watch Colin Budd, Enterprise Design Thinking Coach, share practical tips about As-is Scenario Maps.

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