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    Originally published 21 March 2024

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    Originally published 21 March 2024

    Authors
    Justin Ablett
    Partner & Global Adobe Lead,
    IBM iX
    Carolyn Heller Baird
    Global Research Leader—Customer Experience and Design,
    IBM Institute for Business Value
    Jay Trestain
    Partner—Global Lead for Intelligent Content Supply Chain & Adobe Workfront,
    iX Consulting
    Dylan Titherley
    Global Alliance Manager
    Adobe
    Tammy Pienknagura
    Head of Portfolio Strategy—Digital Media for Enterprise,
    Adobe
    Chris Blandy
    Strategy & Business Development for Media & Entertainment,
    AWS
    Melissa Jane McPhail
    AWS EMEA Partner Lead
    Rachael Barnett
    Principal Partner Development Manager Technologist, Global & Strategic Partnerships,
    AWS
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