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HomeThe CEO’s Guide to Generative AI

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Digital Product Engineering
Finance
Marketing
Sustainability
Open innovation & ecosystems
Supply chain
Responsible AI & ethics
Cybersecurity
Tech spend
Platforms, data, and governance
Customer & employee experience
Application modernization
Customer service
Talent & skills
Additional content

Meet the authors

Cindy Anderson

Connect with author:

, Global Executive for Engagement and Eminence, IBM Institute for Business Value

Christian Bieck

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, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value

Spencer Lin

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, Global Research Leader, Chemicals, Petroleum, and Industrial Products, IBM Institute for Business Value

Anthony Marshall

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, Senior Research Director, Thought Leadership, IBM Institute for Business Value

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    Originally published 02 April 2024

    The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.
    Download the digital edition
    1. FinOps
    + Generative AI

      2. Transformation
      + Generative AI

        3. Decision-making
        + Generative AI

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          Additional content

          Meet the authors

          Cindy Anderson

          Connect with author:

          , Global Executive for Engagement and Eminence, IBM Institute for Business Value

          Christian Bieck

          Connect with author:

          , Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value

          Spencer Lin

          Connect with author:

          , Global Research Leader, Chemicals, Petroleum, and Industrial Products, IBM Institute for Business Value

          Anthony Marshall

          Connect with author:

          , Senior Research Director, Thought Leadership, IBM Institute for Business Value

          Download report translations

            Originally published 02 April 2024

            The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.
            Download the digital edition
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