The Global C-suite Study Series

Our annual global C-suite studies examine how executives’ perspectives have shifted over time—and what they expect to see in the future. Brought to you by the IBM Institute for Business Value, IBM’s thought leadership think tank.

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Featured insights

Automotive 2035

Explore the expectations and challenges of more than 1,200 global industry executives as they navigate the era of software-defined vehicles.

Hybrid by design

A hybrid-by-design approach can help organizations build the technology estate that supports the promise of generative AI.

Why invest in AI ethics and governance?

This report explores a new framework that organizations can adopt as they evaluate the ROI of their AI ethics investments.

Translations available

2025 Global Outlook for Banking and Financial Markets

This report explores the divergent performance of banks, a banking performance quadrant, and using generative AI to elevate performance.

Capturing the cybersecurity dividend

Employing many disparate security solutions undercuts your overall security. Learn how platformization cuts detection/containment times and saves cost.

Translations available

Embedding AI in your brand’s DNA

Explore the rapid growth of AI in the retail and consumer products industry and three keys for brands to scale AI for long-term advantage.

Spotlight

5 Trends for 2025. Ignite innovation with people-powered AI

IBM Institute for Business Value, IBM’s thought leadership think tank.

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The Global C-suite Study Series

Our annual global C-suite studies examine how executives’ perspectives have shifted over time—and what they expect to see in the future. Brought to you by the IBM Institute for Business Value, IBM’s thought leadership think tank.

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Technology

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