Home Sports Partnering with some of the world's most iconic events 
From the Masters, to the Grammys, some of the world most popular live sports and entertainment events partner have chosen IBM to provide innovating and engaging customer experiences.
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IBM Consulting has continuously helped partners  to drive enjoyment for fans across the globe. From ideation, to  custom digital experiences, using detailed data-collection and real-time implmentation, IBM has become a trusted partner to deliver innovation in areas sports and enterainment. 
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Sports The Masters at August National For over 30 years, IBM has partnered with Augusta National to bring increasingly cutting-edge technology consulting and technical expertise to millions of Masters fans. IBM at the Masters
Entertainment The Grammy Awards GRAMMY Insights with IBM Watson® uses AI to mine millions of articles to deliver new insights about nominees to music fans during the Red Carpet livestream and on GRAMMY.com IBM and the Recording Academy
Sports Wimbledon As part of a partnership of innovation, Wimbledon works closely with IBM to use AI-insight and behind-the-scenes technology to continue their winning spirit of great fan experiences. IBM at Wimbledon
Sports The US Open The UTSA and IBM Consulting partner to transform tennis data into insight and uniquely rich engagement opportunities to delight their customers. IBM at the US Open
Entertainment ESPN Fantasy Football Using daily player updates and the latest news, ESPN fantasy football partners with IBM Consutling to deliver hard-hitting insights to app users and leagues around the world.  IBM and ESPN Fantasy Football
Sports/Entertainment Mercedes-Benz Stadium Mercedes-Benz Stadium in Atlanta is one of the most technologically advanced stadiums in the world. IBM helped to devise IT into the stadium achitecture to provide the ultimate fan experience. IBM and Mercedes-Benz Stadium
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