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Powering the world's most iconic events
From the Masters to the US Open, to ESPN Fantasy Football to the Grammys, some of the world's most popular sports and entertainment properties choose IBM to design, develop, and deliver world-class digital experiences.
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Our partners
More than 11 million fantasy football lovers have access to AI-generated insight about players and trades in this powerful demonstration of AI-assisted decision making.
Explore IBM and ESPN Fantasy Football
A next-generation studio for AI
The team behind the AI
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GRAMMY Insights with IBM watsonx uses powerful AI to mine millions of articles, delivering new and surprising insights to music fans about the artists they love.
Explore IBM at the GRAMMYs
AI stories with IBM watsonx
Personalizing the member experience
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For more than 30 years, IBM has partnered with The Masters to bring the beauty and drama of the Tournament to life through the award-winning Masters app.
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Hole Insights with IBM watsonx
AI Narration with IBM watsonx
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Defining the future of the fan experience
Drawing on its deep expertise in customer experience, IBM Consulting drives growth, engagement, and performance for our partners with innovative digital experiences, transforming data into insight behind the power of hybrid cloud and AI.
Wimbledon works closely with IBM Consulting to deliver AI-generated insights and content that improve the fan experience and increase the productivity of the Wimbledon team.
Explore IBM at Wimbledon
Transform tennis data into insights
Partners in innovation
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The USTA and IBM Consulting partner to transform a massive quantity of tennis data into instant insight, driving fan engagement and enjoyment.
Explore IBM at the US Open
AI Commentary
Acing the digital experience
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IBM is helping to meet the evolving storage and security needs of Atlanta’s premier sports and entertainment venue, Mercedes-Benz Stadium.
Explore IBM and the Mercedes-Benz Stadium
The IBM security solution
The IBM storage solution
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