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HomeThe CEO’s guide to generative AI

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Cost of compute
Enterprise operating model
Physical asset management
Risk Management
AI model optimization
IT automation
Procurement
Business process automation for operations
Digital product engineering
Finance
Marketing
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Open innovation & ecosystems
Supply chain
Responsible AI & ethics
Cybersecurity
Tech spend
Platforms, data, and governance
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Application modernization
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An updated version of this chapter with 2024 data is now available in the latest edition of the IBM Institute for Business Value's book, The CEO's Guide to Generative AI.

Additional content

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    Originally published 29 August 2023

    1. Strategy
    + Generative AI

      2. Customers
      + Generative AI

        3. Employees
        + Generative AI


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          default alternate image text
          An updated version of this chapter with 2024 data is now available in the latest edition of the IBM Institute for Business Value's book, The CEO's Guide to Generative AI.

          Additional content

          Download report translations


            Originally published 29 August 2023

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