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Disruption by design: Evolving experiences in the age of generative AI

Experience design leaders are rapidly adopting generative AI, but also wrestling with the challenges this disruptive technology brings.

Sharpening a competitive edge with generative AI

Consumer product companies are using generative AI to gain a competitive edge in product development, supply chains, and sustainability.

Unleash your platform's power

Digitally mature businesses have differentiated themselves by unleashing the power of digital experience platforms.

Design Thinking isn’t enough

Business Design leaders take a broader approach to deliver a better customer experience and stronger revenue growth.

State of Salesforce 2023-2024

How do top Salesforce platform users optimize value? Insights gleaned from thousands of executive users.

The CEO’s guide to generative AI: Marketing

Explore three things CEOs need to know and three things they need to do now to apply generative AI to marketing.

Optimize your DXP capabilities

Formally prioritizing digital transformation of CX is a winning approach for Experience Leaders using Adobe customer experience capabilities.

Aligned to thrive with Enterprise Work Management

This report explains why cross-enterprise collaboration is critical and how Enterprise Work Management can foster collaboration and agility.

The CEO’s guide to generative AI: customer service

In the second installment of our CEO guide to generative AI, we’ve outlined how customer service is evolving—and how executives can respond.

More Marketing and Sales, CMO research and insights

Customer service and the generative AI advantage

Generative AI is raising the bar for customer service, giving organizations a much-needed performance lift.

The revolutionary content supply chain

Learn how organizations can use generative AI to reinvent and optimize their content supply chains.

Seizing the subscription business model

Succeeding with subscriptions requires rethinking pricing models, technology, and the customer experience.

AI ethics in action

Explore the state of AI ethics in organizations today and see how executives can advance trustworthy AI.

The value of virtual agent technology

AI-enabled systems can help companies boost customer satisfaction and outperform the competition.

Turn input into impact with an AI-led marketing strategy

AI-powered tools can decode consumer behavior and help marketers enhance the customer journey. However, many marketers aren't leveraging AI effectively.

How can IBM help you?

IBM iX

Elevate your brand with an integrated experience strategy. Create experiences your customers can't live without and your competitors can't touch.

Salesforce Consulting Services

Make smarter decisions faster with Salesforce, AI and IBM expertise.

Watson Marketing

Watson Marketing is an AI-powered digital marketing platform designed on an open ecosystem to help teams work smarter and deliver the experiences their customers expect.