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HomeThe CEO’s guide to generative AI

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Physical asset management
Risk management
AI model optimization
IT automation
Procurement
Business process automation for operations
Digital product engineering
Finance
Marketing
Sustainability
Open innovation & ecosystems
Supply chain
Responsible AI & ethics
Cybersecurity
Tech spend
Platforms, data, and governance
Customer & employee experience
Application modernization
Customer service
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    Originally published 29 August 2023


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    The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.
    1. Strategy
    + Generative AI

      2. Customers
      + Generative AI

        3. Employees
        + Generative AI


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          Additional content

          Download report translations


            Originally published 29 August 2023


            next image
            The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.