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Enterprise operating model
Physical asset management
Risk management
AI model optimization
IT automation
Procurement
Business process automation for operations
Digital product engineering
Finance
Marketing
Sustainability
Open innovation & ecosystems
Supply chain
Responsible AI & ethics
Cybersecurity
Tech spend
Platforms, data, and governance
Customer & employee experience
Application modernization
Customer service
Additional content

Meet the authors

Anthony Marshall

Connect with author:


, Senior Research Director, Thought Leadership, IBM Institute for Business Value


Cindy Anderson

Connect with author:


, Global Executive for Engagement and Eminence, IBM Institute for Business Value


Christian Bieck

Connect with author:


, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value


Spencer Lin

Connect with author:


, Global Research Leader, Chemicals, Petroleum, and Industrial Products, IBM Institute for Business Value

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    Originally published 12 August 2024


    default alternate image text
    The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.
    1. Innovation
    + Generative AI

      2. Brand
      + Generative AI

        3. Disruption
        + Generative AI


          Bookmark this report


          Additional content

          Meet the authors

          Anthony Marshall

          Connect with author:


          , Senior Research Director, Thought Leadership, IBM Institute for Business Value


          Cindy Anderson

          Connect with author:


          , Global Executive for Engagement and Eminence, IBM Institute for Business Value


          Christian Bieck

          Connect with author:


          , Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value


          Spencer Lin

          Connect with author:


          , Global Research Leader, Chemicals, Petroleum, and Industrial Products, IBM Institute for Business Value

          Download report translations


            Originally published 12 August 2024


            default alternate image text
            The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.