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Meet the authors
Anthony Marshall, Senior Research Director, Thought Leadership, IBM Institute for Business ValueCindy Anderson, Global Executive for Engagement and Eminence, IBM Institute for Business Value
Christian Bieck, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value
Spencer Lin, Global Research Leader, Chemicals, Petroleum, and Industrial Products, IBM Institute for Business Value
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Originally published 12 August 2024
1. Innovation
+ Generative AI
2. Brand
+ Generative AI
3. Disruption
+ Generative AI
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Additional content
Meet the authors
Anthony Marshall, Senior Research Director, Thought Leadership, IBM Institute for Business ValueCindy Anderson, Global Executive for Engagement and Eminence, IBM Institute for Business Value
Christian Bieck, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value
Spencer Lin, Global Research Leader, Chemicals, Petroleum, and Industrial Products, IBM Institute for Business Value
Download report translations
Originally published 12 August 2024
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