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Meet the authors
Anthony Marshall, Senior Research Director, Thought Leadership, IBM Institute for Business ValueCindy Anderson, Global Executive for Engagement and Eminence, IBM Institute for Business Value
Christian Bieck, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value
Nisha Kohli, Global Research Lead, Product Design & Engineering, IBM Institute for Business Value
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Originally published 29 April 2024
1. Hyper-personalization
+ Generative AI
2. Ideation
+ Generative AI
3. Design
+ Generative AI
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Additional content
Meet the authors
Anthony Marshall, Senior Research Director, Thought Leadership, IBM Institute for Business ValueCindy Anderson, Global Executive for Engagement and Eminence, IBM Institute for Business Value
Christian Bieck, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value
Nisha Kohli, Global Research Lead, Product Design & Engineering, IBM Institute for Business Value
Download report translations
Originally published 29 April 2024
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