HomeThe CEO’s Guide to Generative AI

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Meet the authors

Anthony Marshall

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, Senior Research Director, Thought Leadership, IBM Institute for Business Value


Cindy Anderson

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, Global Executive for Engagement and Eminence, IBM Institute for Business Value


Christian Bieck

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, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value


Nisha Kohli

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, Global Research Lead, Product Design & Engineering, IBM Institute for Business Value

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    Originally published 29 April 2024


    The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.
    1. Hyper-personalization
    + Generative AI

      2. Ideation
      + Generative AI

        3. Design
        + Generative AI


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          Additional content

          Meet the authors

          Anthony Marshall

          Connect with author:


          , Senior Research Director, Thought Leadership, IBM Institute for Business Value


          Cindy Anderson

          Connect with author:


          , Global Executive for Engagement and Eminence, IBM Institute for Business Value


          Christian Bieck

          Connect with author:


          , Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value


          Nisha Kohli

          Connect with author:


          , Global Research Lead, Product Design & Engineering, IBM Institute for Business Value

          Download report translations


            Originally published 29 April 2024


            The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.