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Procurement
Business process automation for operations
Digital product engineering
Finance
Marketing
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Open innovation & ecosystems
Supply chain
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Additional content

Meet the authors

Anthony Marshall

Connect with author:


, Senior Research Director, Thought Leadership, IBM Institute for Business Value


Cindy Anderson

Connect with author:


, Global Executive for Engagement and Eminence, IBM Institute for Business Value


Christian Bieck

Connect with author:


, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value


Karen Butner

Connect with author:


, Global Research Leader, AI Automation, Supply Chain, Virtual Enterprise, IBM Institute for Business Value

Originally published 24 June 2024


The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.
1. Leadership
+ Generative AI

    2. Transformation
    + Generative AI

      3. Disruption
      + Generative AI


        Bookmark this report


        Additional content

        Meet the authors

        Anthony Marshall

        Connect with author:


        , Senior Research Director, Thought Leadership, IBM Institute for Business Value


        Cindy Anderson

        Connect with author:


        , Global Executive for Engagement and Eminence, IBM Institute for Business Value


        Christian Bieck

        Connect with author:


        , Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value


        Karen Butner

        Connect with author:


        , Global Research Leader, AI Automation, Supply Chain, Virtual Enterprise, IBM Institute for Business Value

        Originally published 24 June 2024


        The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.