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Meet the authors
Anthony Marshall, Senior Research Director, Thought Leadership, IBM Institute for Business ValueCindy Anderson, Global Executive for Engagement and Eminence, IBM Institute for Business Value
Christian Bieck, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value
Brian Goehring, Global Research Lead, AI, IBM Institute for Business Value
Originally published 29 July 2024
1. Agility
+ Generative AI
2. Cost
+ Generative AI
3. Competitiveness
+ Generative AI
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Additional content
Meet the authors
Anthony Marshall, Senior Research Director, Thought Leadership, IBM Institute for Business ValueCindy Anderson, Global Executive for Engagement and Eminence, IBM Institute for Business Value
Christian Bieck, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value
Brian Goehring, Global Research Lead, AI, IBM Institute for Business Value
Originally published 29 July 2024
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