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Meet the authors
Anthony Marshall, Senior Research Director, Thought Leadership, IBM Institute for Business ValueCindy Anderson, Global Executive for Engagement and Eminence, IBM Institute for Business Value
Christian Bieck, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value
Carolyn Heller Baird, Global Research Leader, Customer Experience and Design, IBM Institute for Business Value
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Originally published 05 December 2023
1. Transform
+ Generative AI
2. Content
+ Generative AI
3. Hyper-personalization
+ Generative AI
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Additional content
Meet the authors
Anthony Marshall, Senior Research Director, Thought Leadership, IBM Institute for Business ValueCindy Anderson, Global Executive for Engagement and Eminence, IBM Institute for Business Value
Christian Bieck, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value
Carolyn Heller Baird, Global Research Leader, Customer Experience and Design, IBM Institute for Business Value
Download report translations
Originally published 05 December 2023
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