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Meet the authors
Anthony Marshall, Senior Research Director, Thought Leadership, IBM Institute for Business ValueCindy Anderson, Global Executive for Engagement and Eminence, IBM Institute for Business Value
Christian Bieck, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value
Karen Butner, Global Research Leader, AI and Automation and Supply Chain Operations, IBM Institute for Business Value
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Originally published 10 July 2024
1. Innovation
+ Generative AI
2. Transformation
+ Generative AI
3. Prediction
+ Generative AI
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Additional content
Meet the authors
Anthony Marshall, Senior Research Director, Thought Leadership, IBM Institute for Business ValueCindy Anderson, Global Executive for Engagement and Eminence, IBM Institute for Business Value
Christian Bieck, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value
Karen Butner, Global Research Leader, AI and Automation and Supply Chain Operations, IBM Institute for Business Value
Download report translations
Originally published 10 July 2024
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