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Cost of compute
Enterprise operating model
Physical asset management
Risk Management
AI model optimization
IT automation
Procurement
Business process automation for operations
Digital product engineering
Finance
Marketing
Sustainability
Open innovation & ecosystems
Supply chain
Responsible AI & ethics
Cybersecurity
Tech spend
Platforms, data, and governance
Customer & employee experience
Application modernization
Customer service
Talent & skills
Additional content

Meet the authors

Anthony Marshall

Connect with author:

, Senior Research Director, Thought Leadership, IBM Institute for Business Value

Cindy Anderson

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, Global Executive for Engagement and Eminence, IBM Institute for Business Value

Christian Bieck

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, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value

Karen Butner

Connect with author:

, Global Research Leader, AI and Automation and Supply Chain Operations, IBM Institute for Business Value

Download report translations

    Originally published 10 July 2024

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    This chapter is available in the latest edition of the IBM Institute for Business Value's book, The CEO's Guide to Generative AI.
    Download the digital edition
    1. Innovation
    + Generative AI

      2. Transformation
      + Generative AI

        3. Prediction
        + Generative AI

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          Additional content

          Meet the authors

          Anthony Marshall

          Connect with author:

          , Senior Research Director, Thought Leadership, IBM Institute for Business Value

          Cindy Anderson

          Connect with author:

          , Global Executive for Engagement and Eminence, IBM Institute for Business Value

          Christian Bieck

          Connect with author:

          , Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value

          Karen Butner

          Connect with author:

          , Global Research Leader, AI and Automation and Supply Chain Operations, IBM Institute for Business Value

          Download report translations

            Originally published 10 July 2024

            default alternate image text
            This chapter is available in the latest edition of the IBM Institute for Business Value's book, The CEO's Guide to Generative AI.
            Download the digital edition
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