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Meet the authors

Anthony Marshall

Connect with author:


, Senior Research Director, Thought Leadership, IBM Institute for Business Value


Cindy Anderson

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, Global Executive for Engagement and Eminence, IBM Institute for Business Value


Christian Bieck

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, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value


Karen Butner

Connect with author:


, Global Research Leader, AI and Automation and Supply Chain Operations, IBM Institute for Business Value

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    Originally published 10 July 2024


    default alternate image text
    This chapter is available in the latest edition of the IBM Institute for Business Value's book, The CEO's Guide to Generative AI.
    1. Innovation
    + Generative AI

      2. Transformation
      + Generative AI

        3. Prediction
        + Generative AI


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          Additional content

          Meet the authors

          Anthony Marshall

          Connect with author:


          , Senior Research Director, Thought Leadership, IBM Institute for Business Value


          Cindy Anderson

          Connect with author:


          , Global Executive for Engagement and Eminence, IBM Institute for Business Value


          Christian Bieck

          Connect with author:


          , Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value


          Karen Butner

          Connect with author:


          , Global Research Leader, AI and Automation and Supply Chain Operations, IBM Institute for Business Value

          Download report translations


            Originally published 10 July 2024


            default alternate image text
            This chapter is available in the latest edition of the IBM Institute for Business Value's book, The CEO's Guide to Generative AI.