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AI model optimization
IT automation
Procurement
Business process automation for operations
Digital product engineering
Finance
Marketing
Sustainability
Open innovation & ecosystems
Supply chain
Responsible AI & ethics
Cybersecurity
Tech spend
Platforms, data, and governance
Customer & employee experience
Application modernization
Customer service
Talent & skills
Additional content

Meet the authors

Anthony Marshall

Connect with author:

, Senior Research Director, Thought Leadership, IBM Institute for Business Value

Cindy Anderson

Connect with author:

, Global Executive for Engagement and Eminence, IBM Institute for Business Value

Christian Bieck

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, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value

Spencer Lin

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, Global Research Leader, Chemicals, Petroleum, and Industrial Products, IBM Institute for Business Value

Originally published 12 August 2024

The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.
Download the digital edition
1. Innovation
+ Generative AI

    2. Brand
    + Generative AI

      3. Disruption
      + Generative AI

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        Additional content

        Meet the authors

        Anthony Marshall

        Connect with author:

        , Senior Research Director, Thought Leadership, IBM Institute for Business Value

        Cindy Anderson

        Connect with author:

        , Global Executive for Engagement and Eminence, IBM Institute for Business Value

        Christian Bieck

        Connect with author:

        , Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value

        Spencer Lin

        Connect with author:

        , Global Research Leader, Chemicals, Petroleum, and Industrial Products, IBM Institute for Business Value

        Originally published 12 August 2024

        The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.
        Download the digital edition
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        Translations available

        The ingenuity of generative AI

        Generative AI is starting to produce real business results—but executives will need to ditch the use case mindset to deliver value at scale.

        Translations available

        Generating ROI with AI

        Generative AI is all the rage—but most AI projects aren’t very profitable. Discover six key capabilities that drive best-in-class results.

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        2024 CEO Study: 6 hard truths CEOs must face

        To win in the generative AI era, CEOs need to tackle six hard truths that are holding them back.

        The CEO’s guide to generative AI: AI model optimization

        Explore three things CEOs need to know and three things they need to do now to optimize their generative AI model portfolio.

        Translations available

        CEO’s Guide to generative AI: IT Automation

        Explore three things CEOs need to know and three things they need to do now to apply generative AI to IT automation.

        Translations available

        The CEO’s guide to generative AI: Procurement

        Explore three things CEOs need to know and three things they need to do now to apply generative AI to procurement.