HomeThe CEO’s Guide to Generative AIBusiness process automation for operations
HomeThe CEO’s Guide to Generative AI

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IT automation
Procurement
Business process automation for operations
Digital product engineering
Finance
Marketing
Sustainability
Open innovation & ecosystems
Supply chain
Responsible AI & ethics
Cybersecurity
Tech spend
Platforms, data, and governance
Customer & employee experience
Application modernization
Customer service
Talent & skills
Additional content

Meet the authors

Anthony Marshall

Connect with author:

, Senior Research Director, Thought Leadership, IBM Institute for Business Value

Cindy Anderson

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, Global Executive for Engagement and Eminence, IBM Institute for Business Value

Christian Bieck

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, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value

Karen Butner

Connect with author:

, Global Research Leader, AI Automation, Supply Chain, Virtual Enterprise, IBM Institute for Business Value

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    Originally published 27 May 2024

    The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.
    Download the digital edition
    1. Experimentation
    + Generative AI

      2. Augmented work
      + Generative AI

        3. Skills and capabilities
        + Generative AI

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          Additional content

          Meet the authors

          Anthony Marshall

          Connect with author:

          , Senior Research Director, Thought Leadership, IBM Institute for Business Value

          Cindy Anderson

          Connect with author:

          , Global Executive for Engagement and Eminence, IBM Institute for Business Value

          Christian Bieck

          Connect with author:

          , Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value

          Karen Butner

          Connect with author:

          , Global Research Leader, AI Automation, Supply Chain, Virtual Enterprise, IBM Institute for Business Value

          Download report translations

            Originally published 27 May 2024

            The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.
            Download the digital edition
            You might also like
            Translations available

            Seizing the AI and automation opportunity: The moment is now

            This report investigates the potential of generative AI and automation and explores the practices of generative AI leaders.

            Automate to elevate

            Unlock the potential value of AI-powered process mining.

            Translations available

            2024 CEO Study: 6 hard truths CEOs must face

            To win in the generative AI era, CEOs need to tackle six hard truths that are holding them back.

            CEO’s Guide to generative AI: IT Automation

            Explore three things CEOs need to know and three things they need to do now to apply generative AI to IT automation.

            The CEO’s guide to generative AI: Procurement

            Explore three things CEOs need to know and three things they need to do now to apply generative AI to procurement.

            Disruption by design: Evolving experiences in the age of generative AI

            Experience design leaders are rapidly adopting generative AI, but also wrestling with the challenges this disruptive technology brings.