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Keith O'Brien

Writer, IBM Consulting

Keith O'Brien is a content strategist and writer. He has held senior roles at several agencies and startups. He is currently proprietor at content consultancy Total Emphasis.

All articles by Writer, IBM Consulting

14 February 2025

Explainer

AI for sales

AI for sales is the process in which organizations use AI to improve the efficiency and effectiveness of their sales operation.

12 February 2025

Insights

Keys to introducing AI in retail environments

From improved supply chain management to more advanced analytics and customer experience, AI is impacting all areas of the retail business. It can improve both the online and in-store experience fo...

22 January 2025

Insights

How to improve telecom customer experience

Telecommunications providers (also known as telecoms or communications service providers (CSPs)) have a great incentive to provide good customer experience as the cost of switching services is low,...

25 November 2024

Explainer

What is sales automation?

Sales automation, or sales process automation, is the strategy of using technologies to eliminate repetitive tasks, improve efficiencies and increase sales team productivity.

17 November 2024

Explainer

AI in insurance

AI in insurance is the use of artificial intelligence, automation and other advanced technologies to improve coverage and service delivery in the insurance industry.