Keith O'Brien is a content strategist and writer. He has held senior roles at several agencies and startups. He is currently proprietor at content consultancy Total Emphasis.
21 March 2025
Explainer
Explore what business automation is, why it matters, and how you can put it to work for your organization.
7 March 2025
Insights
Process optimization is the act of improving business processes with structured methods and technologies – including automation and AI – to remove inefficiencies, increase quality and drive busines...
14 February 2025
Explainer
AI for sales is the process in which organizations use AI to improve the efficiency and effectiveness of their sales operation.
12 February 2025
Insights
From improved supply chain management to more advanced analytics and customer experience, AI is impacting all areas of the retail business. It can improve both the online and in-store experience fo...
22 January 2025
Insights
Telecommunications providers (also known as telecoms or communications service providers (CSPs)) have a great incentive to provide good customer experience as the cost of switching services is low,...