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The rise of generative AI for business

Author Arthur C. Clarke famously said that “Any sufficiently advanced technology is indistinguishable from magic.” But AI is not magic. It’s math and science, and it’s going to touch every aspect of our lives. Important questions remain, however. How did we get here, how does generative AI work, and what are some of the ways that generative will transform business?

Let’s examine the history of AI, and explore what the future holds for enterprises considering AI adoption.

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Watch (14:44)
What you’ll learn
  • The history of artificial intelligence (AI)
  • Generative AI and why it's important to business
  • How to put AI to work  
AI is going to touch every aspect of our lives. It will change the world. But how it will change the world is up to us—to all of us. Darío Gil Senior Vice President and Director of Research IBM

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