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Perceptual map of brands, attributes, from table of attribute means; Categories

Troubleshooting


Problem

I have collected subject ratings on 20 attributes for each of 4 brands of a product. The data is set up so that each case is a set of ratings (variables ATT1 to ATT20) for a single brand (variable BRAND), collected from a single rater. I would like to perform a correspondence analysis in SPSS, such that a perceptual map is drawn with attributes and brands plotted together. Rather than a single, categorical variable, the columns of my correspondence analysis table would be the set of attribute variables. Rather than counts, the values in the table cells would be mean attribute ratings for the brands. Can such an analysis be performed with the SPSS Categories module?

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Historical Number

24362

Document Information

Modified date:
16 April 2020

UID

swg21477235

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