Introducing IBM Client Experience Centers

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It's official. We have changed our name! The Worldwide IBM Systems Executive Briefing Centers (EBC) are now being called the Worldwide IBM Systems Client Experience Centers!

I joined the Tucson EBC team in 2007. For the past 10 years, I have been running design workshops, consulting with clients and architecting solutions.

Why the name change? The term "Executive Briefing Center" implies one-way communication with [death by PowerPoint], which can be ineffective in today's dynamic and collaborative work environments.

Client expectations for two-way communications have given rise to immersive and interactive engagements where clients not only learn about IBM's solution offerings, they experience them.

Through hybrid briefing/workshop engagements, demonstrations, and active promotion of our ISV Ecosystem partners, we take clients on a journey where they envision utilizing our technology and solutions to achieve desired business outcomes. The new Client Experience Center moniker more accurately represents the work we do and the value we provide.

(Note: I realize that the new acronym for the Client Experience Center (CEC) is the same as the Central Electronic Complex (CEC) used in both storage and server products. I can assure you that the executives that decided to rename the centers had not chose this to be funny! Consider it a mere coincidence.)

Of course, changing the name is not cheap. We will have to update all of our websites, and order new signage, new water bottles, new coasters, new embroidered shirts, and new business cards, just to name a few!

The weather in Tucson is awesome these next few months, so come on down! Can't travel? We can come visit you, or do it over the phone via webinar.

Our Worldwide IBM Systems Client Experience Centers are located in:

• Austin, Texas USA
• Beijing, China
• Boeblingen, Germany
• Guadalajara, Mexico
• Montpellier, France
• Poughkeepsie, New York USA
• Rochester, Minnesota USA
• Tucson, Arizona USA

Not sure which CEC to engage with? We also launched the IBM Systems Client Experience Portal (ISCEP) at [https://ibm.biz/client-experience-portal] to provide search capability.

technorati tags: IBM, EBC, CEC, Executive Briefing Center, Client Experience Center, Central Electronics Complex,