What's new in Acoustic Digital Analytics

Digital Analytics supports filters in standard reports (with additional updates in October).

Export Clickstream reports as Excel and CSV files.

To export a Clickstream report as a CSV or Excel file, open the Clickstream report and then click Menu > Export > CSV or Menu > Export > Excel. The filename uses this format: <CID>_<report name>_<start date>_<frequency>. For example, an exported Excel file might be named: 30000001_clickstream_report_8-30-2019_DAILY. The file header contains the following information: report name, CID, date rate, report type, and segment (if a segment is applied).

You can now access the Digital Analytics Enterprise Dashboard directly from the Digital Analytics UI.

Access the Digital Analytics Enterprise Dashboard by clicking the Enterprise Dashboard link in the left navigation in the Digital Analytics standard workspace.

After you click the Enterprise Dashboard link, a window opens where you enter your password and the Enterprise Dashboard client ID. Enter the password and client ID and then click Open Enterprise Dashboard. The Digital Analytics Enterprise Dashboard opens in a new window.

Registration-related data processing and reports calculation is improved!

Starting in this release, registration data processing logic is improved for more accurate results in related reports.

Date and segment compare is now supported in hierarchy reports that you export and email (with additional updates in July).

Starting in this release, when you export or email hierarchy reports that contain date or segment compare data, the comparison information is persisted in the exported or emailed report. In earlier releases, date and segment compare data was not persisted in hierarchy reports that you emailed or exported.

Help shape the future of IBM Digital Analytics and IBM Watson Customer Experience Analytics.

You can influence future product features and user experiences in IBM Digital Analytics and IBM Watson Customer Experience Analytics by signing up to participate in our design research. By signing up, you have the opportunity to take part in activities like testing prototypes, providing feedback, participating in interviews, and completing online surveys. Opt in or out of any study, as desired. To sign up, go to Use Research Profile.

Access the IBM Digital Analytics Knowledge Center from Watson Assistant.

Starting in this release, when you ask Watson a question, Watson responds with answers to your question and a link to the IBM Knowledge Center. Click the link to access the search capabilities in the IBM Knowledge Center.

Access the Digital Analytics Real-time Monitor directly from the Digital Analytics UI.

Access the Digital Analytics Real-time Monitor by clicking the corresponding Monitor link in the left navigation in the Digital Analytics standard workspace.

After you click the Monitor link, a window opens where you enter your password for the Monitor. Enter the password and click Open Monitor to open the Digital Analytics Real-time Monitor in a new window.

The Report API now supports JSON format.

We've added support for JSON to the Report API. Now, you can use the Report API to export your reports to CSV, Excel, Tableau, and JSON formats.

The Report API now supports JSON format.

We've added support for JSON to the Report API. Now, you can use the Report API to export your reports to CSV, Excel, Tableau, and JSON formats.

Create alerts to monitor activity around important Product category metrics.

You can now configure Digital Analytics to send email notifications when critical Product category metrics exceed thresholds that you define. For example, create an alert when a large number of sales occur for a specific product. To create alerts based on Product category metrics, go to the Create alert modal by clicking Create alert in the Alert Manager window, and then select Product categories. Click Add product to specify products that you want to monitor.

True path reports now support segments.

You can now add segments to ad hoc True path reports and the following standard True path reports: Session Event Funnel, Session Purchase Funnel, and Visitor Purchase Funnel.

We updated some terms in the Digital Analytics TagBar.

"Attributes (Explore)" is now called "Attributes", "Order Number" is called "Order ID", and "Customer ID" is called "Registration ID". You can find these changes in all versions of the TagBar: Internet Explorer, Firefox, and Chrome.

"No end date" is persisted in reports after you change the date frequency in the Calendar.

In earlier releases, if you selected "No end date" in the Calendar and then changed the date frequency, the "No end date" option turned off.

Quickly find user groups that a report is shared with.

Now in Digital Analytics, you have two ways to see the user groups that a report is shared with. You can check the report tool tips or the report properties. To display a report tool tip, hover over the report in the left navigation menu. To see report properties, click on the action menu in the report tile of a workspace and then select Properties.

Date ranges are now saved in custom views of Top Line Metrics reports.

In earlier releases, if you changed the date range of the Top Line Metrics report and then saved the view, the date range was not saved in the custom view.

When unique-based metrics change to no longer being unique, the corresponding metric name in the IBM Digital Analytics UI is updated, and a message is displayed.

For example, "Unique Visitors" changes to "Visitors" and the following message is displayed, "Note that unique-based metrics are no longer unique. Ask Watson about our deduplication logic to better understand when metrics are considered unique."

For information about unique metrics and deduplication, ask Watson, "How do I know when unique-based metrics, such as unique visitors, are unique in reports?"

Hierarchy reports support date and segment compare.

Date and segment compare is now supported in all ad hoc and standard hierarchy reports, except for the Page and Product Category reports. You can save views of hierarchy reports with compared dates and segments. Comparison data is not included in hierarchy reports that you export or email.

The next release of IBM Digital Analytics will support date and segment compare in the Page and Product Category reports and in hierarchy reports that you export or email.

File names and report headers for exported reports now show a date range.

For example, if you export a monthly report on January 15, 2019 the file name shows [CID]_[ReportName]_[20190101]_[20190115]_MONTHLY and the header in the report shows Month: Jan 2019 (01/01/19 - 01/15/19). In earlier releases, neither the file name nor the report header showed a date range.

To make the relationship between the trended view and the bar chart view clearer, we are moving the Trend icon to the top of the report workspace!

We moved the icon because some users might not be aware that the trended view shows only the rows that are selected in the bar chart view. To select rows for the trended view, go to the bar chart view, select the rows that you want to view in the trended view, and then click the Trend icon that is at the top of the report workspace. To return to the bar chart view, click the Trend icon or the Bar icon.

You can now export heat maps for Top Line Metrics reports to Excel, CSV, and PDF.

Go to the heat map for the Top Line Metrics report, select Export from the Actions menu, and then select the type of report that you want, either Excel, CSV, or PDF. Digital Analytics downloads the report for you in the select format.

Administrators can sort channel names and active vendors when editing custom marketing channels in the Admin UI.

Simply click the Up / Down arrow next to Channel name in the Marketing channel window or next to Active vendor in the Create channel window.

You are now restricted to three login attempts in Digital Analytics.

Starting in this release, when you log in to Digital Analytics, you are restricted to three failed login attempts before you are locked out and a password reset email is sent.

Updates to the TagBar!

Report emails provide link for unsubscribing from scheduled report emails.

To unsubscribe from scheduled report emails, click the link within 48 hours of receiving the email. Digital Analytics opens a window where you unsubscribe from report emails.

Tracked and anonymous comparison data is now available in Top Line reports that you export and email.

In earlier releases, tracked and anonymous comparison data was not available in Top Line reports that you exported or emailed. Now, these reports contain a column for tracked and anonymous data.

Data subject requests, such as requests to access or delete personal information, are easier than ever!

The process for submitting data subject requests has changed. Now, to submit a data subject request, simply email your request to COMMSEC@US.IBM.COM.

You can now add New/Repeat Visitors to segments.

When you apply the New Visitors segment, Digital Analytics processes all sessions with the cookie value that occurs in any NEW session for the specified report date range. If you apply the Repeat Visitors segment, Digital Analytics processes all sessions with the cookie value that does NOT occur in any NEW session for the specified report date range.

The title for the Mobile Device Type column in the Mobile Devices report is changed to Device Type.

Additionally, the column shows Desktop/Non-Mobile for non-mobile devices. In earlier releases, the column showed Unknown for non-mobile devices.

In earlier releases, you could export True path reports only as PDF or PNG files. To export a True path report as a CSV or Excel file, click Menu > Export > CSV or Menu > Export > Excel.

You can now view information about steps in True Path reports by hovering over steps in the True Path reports configuration pane. When you hover over a step, a tooltip displays information about the step, such as the step's name and page ID.

For example, if you customize a report in the Digital Analytics UI by changing the column order and then export the report, the exported report retains your changes. In earlier releases, the format of the exported report returned to the Digital Analytics default format.

Organization administrators for Digital Analytics can now use the IBM Watson Customer Experience Analytics application to manage Digital Analytics users. In Digital Analytics, the Manage users in CXA link under Admin goes to the Watson Customer Experience Analytics application, where administrators can manage users for Digital Analytics, Tealeaf on Cloud, UBX, and Watson Customer Experience Analytics.

To go to the URL for a page in the report, click the three-dot menu in the page row. The Actions menu opens where you select Navigate to this page.

You can create alerts that provide email notifications when critical metrics exceed user-defined thresholds. Use alerts to monitor activity around important Top Line, Top Pages, and Referring Sites metrics. The Alert Manager is located under the Admin section of the primary navigation menu.

For example, in earlier releases, if you scrolled down in the Report Manager, opened a report, and clicked Collapse, you returned to the top of the page in the Report Manager and not to your previous page location.

Go to one of the report types that contain Link Click Data, click the three-dot menu for the page, and select Schedule Email for Link Click Data. The Schedule Email modal opens where you schedule the email as an Excel file or CSV file.

In earlier releases, you could only download Link Click Data as an Excel file from the Top Pages report and you could not email the data. In this release, Link Click Data is renamed Download Link Click Data.

To manage emails with Link Click Data, use the Email Manager and look for [Report Name]_Link Click Data emails under Link Click Data.

You can email a True Path report one time as a PNG, PDF, Excel, or CSV file attachment. If you schedule recurring emails, select from Excel or CSV file attachments. Scheduling options are available based on the availability of the corresponding recurring report. For example, the monthly option is available only when you have monthly recurring reports.

For example, if you apply a filter to a report and then email the report, the data in the emailed report matches the report data in the UI. In earlier releases, the filter was removed when the report was emailed or exported.

For example, in earlier releases, if you changed the order of reports in a custom workspace or changed the dates in a report calendar in a custom workspace and then logged out, your changes were not saved. Now, if you make these types of changes, the changes are saved in future Digital Analytics sessions.

In earlier releases, Digital Analytics did not provide Select Rows check boxes for rows in reports that compared date ranges or segments, and the chart showed only the top 10 rows. Now, Digital Analytics provides check boxes that you can check to select rows to show in the chart. The Select Rows option also provides quick selections for the top five, ten, 15, 20 and 25 rows.

In earlier releases, when you compared periods for a selected event, the chart showed a comparison for the first event in the event list, regardless if the event was the selected event.

In earlier releases, if you tried to copy an ad hoc True path report, the steps did not save correctly and the report builder did not show the correct configuration from the copied True path report.

Users can now use an IBMid to log in to IBM Digital Analytics. An IBMid is useful when you want to access multiple IBM offerings without logging in multiple times, such as accessing the IBM Support link from Digital Analytics.

When a user logs in to Digital Analytics for the first time by using an IBMid, the user is prompted to link the IBMid with a Digital Analytics client ID.

In earlier releases, you could email a workspace only one time. Now, you can schedule workspace emails to be sent daily, weekly, or monthly by selecting the corresponding option in the Schedule Email drop-down. To use this feature, reports in the workspace must not have an end date or must not be past the end date. Scheduling options are available based on the availability of the corresponding recurring report in the workspace. For example, the monthly option is available only when the workspace contains monthly recurring reports.

Starting in this release, Digital Analytics displays an alert with a 5-minute countdown before your session expires. You can confirm that you want to log out, indicate that you want to remain logged in, or let the session expire. If you navigate to another browser tab, an icon in the browser tab shows your status.

Starting in this release, if you email a workspace that contains a report with personal data, the report is excluded from the email. In earlier releases, Digital Analytics did not let you email workspaces that contained personal data.

Notifications are displayed at the top of the Digital Analytics screen. When a one-time report finishes processing, a green check mark, banner, and link to the report are displayed. When a recurring report finishes processing, the banner is displayed twice - the first time when the first report finishes processing and the second time when the history is complete.

Additionally, we've added a Report status menu to the Digital Analytics header so that you can track the status of active ad hoc reports as they run. The Running reports section displays each report's name and start time. The Completed reports section of the Report status menu shows all reports that are finished processing. Completed reports remain in this section until the user clicks to open the report.

The Report status menu displays a red number badge that indicates the number of new, unread, completed reports.

Now, when you hover over a Standard report in the left navigation, a tooltip appears that shows the report type, report frequency, and whether the report contains personal data. In earlier releases, the tooltip showed only the report name, the name of the person who created the report, and the creation data. Report details in the Properties window in the report widget are similarly enhanced.

Simply select Share in the Manage views modal for the Standard report. The Share modal opens where you select groups for sharing.

For users who do not have PII access, the following dimensions are restricted: RegistrationId, Email, City, State, Postal code, Country, IP address, and more attributes that are identified by the client in the Tab Attribute tab. Reports with these dimensions are also restricted.

In earlier releases, you could set segment start dates to only 30 days in the past.

We simply replaced the reports and removed the beta label! So now, you can create custom channels in Digital Analytics and the channels are included in your Standard reports.

Use Export, located under the Build section of the primary navigation menu, to extract granular visitor behavioral data that you want to send to third parties or to use in analyses or marketing activities outside of the Digital Analytics application suite. These data extracts can be delivered to any external SFTP target. When you export data, choose from three types of export: Activity Record Feed, Customer Record Feed, and Search Data Feed. The Activity Record Feed delivers a daily export that is configurable to include one or more of the supported visitor site activities. The Customer Record Feed delivers a daily or weekly export that is configurable to include any number of visitor site activities, customer attributes, and session attributes. The Search Data Feed delivers a daily export that includes marketing program sales, attribution sales, and order data.

Starting in this release, IBM Digital Analytics provides two new user permissions, Public Segment and Public Filter, that enable users and administrators to make segments and filters public. By default, new segments and filters are private and only available to administrators and the users who create them. Public segments and filters are available to all users. Existing segments and filters that were created before this public/private feature are always public but can be made private by administrators.

Enhancements to the Report manager provide users with better visibility and control of data.

• The search function is expanded to allow you to search across all fields and columns in the Report manager. For example, if you search on a specific user, all the user's reports are returned. In earlier releases, you could search only on the Workspace and reports column.
• Filters are added to all fields and columns.
• Columns are larger and can be manually re-sized by users.
• Two new columns are added to the Report manager. You can use the Last viewed by column to view the user who last viewed a report and the Last viewed date column to see the date when the report was last viewed. You can sort these columns too.

Reports are improved for usability and function.

• Starting in this release, you can select a start date for segments that you apply to standard reports. With no end dates, segments are calculated on an ongoing basis. By default, the start date is set to today's date, but you can change the start date to any date that you want. End dates will be supported in a future release.
• It's easier now to chart and trend data by using quick select top row options in reports. Click the Select rows box in report grids to display the top row options. Charts and trends are dynamically updated to show the top 5, 10, 15, or 20 rows, based on the display option that you select. To clear data, select Deselect All.
• You can now add up to 15 metrics to a report.
• To make it easier to view and compare metrics across columns, horizontal scroll is added.
• You can now save filters to views in standard reports.
• The Top Converters Report now supports one-time email and export. The PDF, PNG, EXCEL, and CSV file types are supported for both email and export. Export also supports the Tableau file type.
• Digital Analytics now lets you add conversion events and elements to Click stream reports. For example, if you consider PDF downloads to be conversions, you can add PDF download conversion events to Click stream reports.

You can email reports that contain compare data and segments.

Now, when you email reports that compare data or contain segments, the email contains the compare calculations or the segment. In earlier releases, compare calculations and segments were dropped from emailed reports. This occurred for both one time emails and recurring emails.

Enter multiple criteria in segments and filters more quickly.

Starting in this release, you can add criteria to segments and filters by entering a comma-separated list in the Values field. This function is useful when you want to add many criteria to a segment or filter but you don't want to add criteria manually. For example, if you need to create a filter with 100 criteria, you can paste the criteria into the Values field as a comma-separated list. Each value must be separated by a comma and a space, and you must use the same operator for all values, such as the contains operator. After you enter the comma-separated list and click away, Digital Analytics automatically parses the list into new rows.

Date ranges are redesigned in the Calendar window.

To improve usability in the Calendar window, date ranges are redesigned to provide the following options: Day, Week, Month, and Quarter. Now, to select a range of days, such as one day or multiple days, use the Day option instead of the Custom Date Range option, which is no longer available. The date range for the Day option is calculated as a fiscal period.

Trended data displays in ascending order when you export Top Line Metrics reports to Excel files.

For example, if you export data for July 1 to 5, the first line of the report shows data for July 1 and the last line shows data for July 5. When you exported trend data in earlier releases, the data displayed in descending order.

Digital Analytics provides three new dimensions for registered organizations.

The dimensions are Organization Name, Postal Code, and Region. The IBM address maps to the organization that registers the IP address.

• We know your time is valuable when it comes to finding the information you need. Now, with the power of Watson, answers to your questions are at your fingertips. Simply click the Watson icon at the top right of your screen and ask Watson your question - he responds to voices, too!
• If you need technical information, click the Develop card at the bottom of Watson Assistant to go to WCXA in developerWorks. The developerWorks developer center provides developers with all the information and tools they need to customize their applications using the Digital Analytics SDK.
• Watson also provides support when you have a question or problem. Simply click the Support card at the bottom of Watson Assistant to go to the IBM Support Center.

Do you have a great idea about how to make Digital Analytics even better? Great! You can now submit your suggestions through our new Aha! Watson Marketing Ideas site. Our product team will review your input and provide status updates. We only ask that you review other suggestions first so that you know what we are already working on. Don't worry if your idea has already been submitted by someone else. You can still add your two cents by commenting on other people's suggestions. You can even vote on suggestions! We use all this information to prioritize development of new features.

• Click stream reports can now expand to 10 nodes.
• Top Line Metrics reports now support quarter-to-date and year-to-date date ranges.

• Management of personal data is important to you and to us! That's why we've expanded management of personal data in Digital Analytics to the legacy Digital Analytics, Export, Import, DDX, adTarget, LIVEMail, LIVEMail3, Digital Recommendations, and Explore applications and associated modules. Now, when you mark attributes for personal data in Digital Analytics, your updates are automatically synced with these applications.
• Remember, only users with the "Personal IP, registration" permission can access applications that contain personal data. If you need to access personal data, ask your Admin to assign permissions by contacting support.
• But that's not all! We've also extended the ability to delete personal data in IBM Digital Analytics to the legacy IBM Digital Analytics, Explore, LIVEMail, and AdTarget applications and associated modules. To request deletion of personal data, either open a support ticket or submit via the IBM Privacy notice link.
• Digital Analytics automatically logs PII events and can provide a log of these events to customers on request. PII events include each time a report with PII data is accessed by a user, modification of PII, and deletion of PII. To request a log, either open a support ticket or submit via the IBM Privacy notice link.
• One last thing about managing personal data. If a customer "opts out" of Digital Analytics for data collection, either as a total opt-out or anonymously, data collection for Digital Recommendations is ended as well. Users continue to receive recommendations based on where they are navigating in a site and the associated "wisdom of the crowd"; however, after users opt out, personalized recommendations based on their behavior are suppressed.

We continue to improve the Digital Analytics UI for ease of use and visibility. For example, Report frequency is used instead of Data breakouts to the calendar breakouts of daily, weekly, etc. Accented and non-accented characters do not change your search or type-ahead results. We increased the modal size to ensure columns are wide enough to view as much information as possible, especially noticeable with the Segments and Breakouts modals. You can now resize your navigation panel in Internet Explorer, previously was only available in other browsers. This helps improve the visibility of full report names.

• Brazilian Portuguese
• French
• German
• Japanese
• Korean
• Simplified Chinese
• Traditional Chinese
• Spanish
• Italian

• Product Category Viewed CONTAINS "shirts OR Page Category Viewed CONTAINS "shirts"
• Marketing Program IS "google paid" OR Destination URL CONTAINS "gpa123"

"Last" is now "Previous." When a user compares one period to the month before, it will compare the time period to the previous month and not the most recent month.

• Elements by Category
• Events by Category
• Marketing Programs by Vendor
• Mobile Browsers
• Mobile Devices by Type
• Mobile Operating Systems
• Natural Search by Search Engine
• Operating Systems by Version
• Real Estate by Page
• Site Promotions by Promotion
• Page Category by Category
• Product Category by Category

• Natural Search
• Referring sites
• Abandoned Products
• Entry Pages
• Exit Pages
• Real Estate
• Site Promotions
• Session Event Funnel
• Session Purchase Funnel
• Time Zones
• Top Products
• Visitor Purchase Funnel

Click Create Clickstream Report to create a Clickstream report building workflow with the selected Page ID as the focal Page ID.

Click Create Truepath Report to open a Truepath report with the selected page ID as the first step.

• Acquisition
• Behavior
• Device and Technical
• Distribution
• E-Commerce
• Opportunities

• Click stream
• True path

Also added content on managing attributes and working with ad hoc reports.

• Define what attribution metrics are used in Best Practice Reports
• Specify what attribution metrics are suggested for ad hoc reports
• You can use Lookback Period to view attribution reports that go back up to 120 days.

• A new criteria row appears at the bottom of the criteria list
• The criteria area scrolls to the bottom of list to display the new row

• Column order
• Sort order
• Filters

• Combination chart/grid view
• Full-size chart view
• Full-size grid view

• Created By
• Creation Date

• Grid view
• Card view
• Combination view

• Report creator user name
• Creation date

• View +/- one standard deviations of your trend
• Toggle the insights on or off by using the Insights icon next to the calendar. Click the icon one time to display the high/low/standard deviation. Click the icon again to hide the statistical details.

• Best Practice
• Top Line Metrics
• Ghostery Tracker Map
• Distribution
• Opportunities

• One Time report - report is generated and sent only one time to the email address defined.
• Daily report - Only an option for daily generated reports.
• Weekly report - Only an option for weekly generated reports.
• Monthly report - Only an option for monthly generated reports.

• Select between Same Session, Cross Session, and Multichannel Customer segment type
• For Cross Session and Multichannel segment types, select the Segment Date Range as either of the following options:
  • Same period as Report
  • Prior Period to Report
  • Custom Date Range (select the Start Date and End Date)