Some of the world's most iconic events choose IBM to design, develop, and deliver their world-class digital experiences.
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IBM and the UFC
IBM and Ferrari
IBM and ESPN Fantasy Football
IBM and the Recording Academy
IBM at the Masters
IBM and Wimbledon
IBM and the USTA
IBM and Mercedes-Benz Stadium
AI-powered decision making
Join ESPN’s Mike Greenberg and IBM’s Elizabeth O’Brien as they discuss the benefits of incorporating AI into the decision making process, for fantasy football and beyond.
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IBM and UFC are tapping into the power of IBM watsonx to deliver AI-generated insights to millions of fans.
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Build, train, and manage models for business
The third generation of IBM’s flagship models is here
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IBM is transforming Ferrari’s Formula One data into a fully re-imagined digital experience for millions of fans around the world in 2025.
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Get better business outcomes, faster, at scale
The third generation of IBM’s flagship models is here
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More than 11 million fantasy football lovers have access to AI-generated insight about players and trades in this powerful demonstration of AI-assisted decision making.
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A next-generation studio for AI
The team behind the AI
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GRAMMY Insights with IBM watsonx uses powerful AI to mine millions of articles, delivering new and surprising insights to music fans about the artists they love.
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AI stories with IBM watsonx
Personalizing the member experience
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For more than 30 years, IBM has partnered with The Masters to bring the beauty and drama of the Tournament to life through the award-winning Masters app.
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Hole Insights with IBM watsonx
AI Narration with IBM watsonx
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Wimbledon works closely with IBM Consulting to deliver AI-generated insights and content that improve the fan experience and increase the productivity of the Wimbledon team.
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Transform tennis data into insights
Partners in innovation
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The USTA and IBM Consulting partner to transform a massive quantity of tennis data into instant insight, driving fan engagement and enjoyment.
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AI Commentary
Acing the digital experience
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IBM is helping to meet the evolving storage and security needs of Atlanta’s premier sports and entertainment venue, Mercedes-Benz Stadium.
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The IBM security solution
The IBM storage solution
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