Some of the world's most iconic events choose IBM to design, develop, and deliver their world-class digital experiences.
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IBM and Ferrari
IBM and ESPN Fantasy Football
IBM and the Recording Academy
IBM at the Masters
IBM and Wimbledon
IBM and the USTA
IBM and Mercedes-Benz Stadium
AI-powered decision making
Join ESPN’s Mike Greenberg and IBM’s Elizabeth O’Brien as they discuss the benefits of incorporating AI into the decision making process, for fantasy football and beyond.
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IBM is transforming Ferrari’s Formula One data into a fully re-imagined digital experience for millions of fans around the world in 2025.
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Build, train, and manage models for business
The third generation of IBM’s flagship models is here
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More than 11 million fantasy football lovers have access to AI-generated insight about players and trades in this powerful demonstration of AI-assisted decision making.
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A next-generation studio for AI
The team behind the AI
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GRAMMY Insights with IBM watsonx uses powerful AI to mine millions of articles, delivering new and surprising insights to music fans about the artists they love.
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AI stories with IBM watsonx
Personalizing the member experience
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For more than 30 years, IBM has partnered with The Masters to bring the beauty and drama of the Tournament to life through the award-winning Masters app.
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Hole Insights with IBM watsonx
AI Narration with IBM watsonx
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Wimbledon works closely with IBM Consulting to deliver AI-generated insights and content that improve the fan experience and increase the productivity of the Wimbledon team.
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Transform tennis data into insights
Partners in innovation
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The USTA and IBM Consulting partner to transform a massive quantity of tennis data into instant insight, driving fan engagement and enjoyment.
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AI Commentary
Acing the digital experience
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IBM is helping to meet the evolving storage and security needs of Atlanta’s premier sports and entertainment venue, Mercedes-Benz Stadium.
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The IBM security solution
The IBM storage solution
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