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Marketing consulting services
Our cross-functional teams of experts help transform your marketing strategy and operations to meet the challenges of today, while building a flexible and adaptive organization that will be competitive tomorrow. By integrating modern marketing platforms, data, generative AI, content marketing and analytics, we build a holistic view of the customer that is then leveraged to create engaging customer and employee experiences. Through the power of IBM and strategic partners like Adobe and Salesforce, we deliver trusted, AI-powered optimizations across every digital touchpoint that empower marketing teams and deliver strong ROI.
Harness the power of generative AI to create highly personalized content at scale
While many marketing plans are already starting to include generative AI for content creation, few have tapped into its full potential for transformation. Concerns about data privacy and security, the quality of AI outputs, and protecting brand integrity hinder widespread adoption and impacts bottom line. A lack of AI-ready brand data and technical expertise also make it difficult for organizations to fully embrace generative AI.
Introducing the IBM Consulting Marketing Workbench* — a solution that empowers marketing experts to perform daily tasks more efficiently and effectively. It leverages generative AI to help marketers gain insights, do market research and create personalized, brand-compliant content, at scale. The Marketing Workbench is a bundled technology and AI Services Platform that includes:
A foundation model built on watsonx.ai that is fully informed with your brand guidelines, policies, customer insights and product information.
A proprietary marketers' user-interface powered by watsonx.ai that provides access to a pre-configured suite of conversational AI assistants to support marketing teams across a variety of roles and tasks, for sustainable growth.
Seamless integration with your work management tools, and marketing technology eco-system.
*solution will be ready for GA in Q1 2025
Learn more about the Marketing Workbench
Benefits
Our experts start with the ideal experiences of your customers and employees—and then design and deliver best in class data-driven solutions that create personalized experiences and unleash marketing creativity.
Our deep marketing expertise paired with more than 21,000 skilled AI practitioners developed more than 2,000 AI use cases for clients in 2023.
Our global premier partnerships with leading marketing and CX platforms like Adobe, Salesforce, SAP, and others, enable us to architect the right solution, on the right platforms, to meet your unique marketing initiatives.
Capabilities
Optimize your MarTech stack and streamline processes with AI and an enterprise work management strategy and intelligent workflows that unlock efficiencies and enable new ways of working.
Leverage AI and the watsonx portofolio for marketing solutions to help with end-to-end marketing data management, from data strategy and modeling, to metrics, to governance, and integrations with CDPs to enable hyper-personalized experiences.
Deliver memorable go-to-market experiences for your employees and customers using AI to create unique customer journeys and innovative experiences that drive lead generation, growth and competitive advantage through your marketing campaigns.
Strategic partnerships
IBM and Adobe partner to unite strategy, data, technology, and design to digitally reinvent businesses and marketing efforts. Our AI-powered solutions across the content supply chain make traditional processes more efficient while enabling marketers and teams across the enterprise to focus on more valuable, strategic activities.
Deliver personalized customer experiences by acting on real-time insights fueled by a unified data strategy and segmentation. IBM and Salesforce Marketing Cloud help you spread customer relationship management (CRM) and target audience insights throughout the enterprise and earn customer conversion, loyalty and trust.
Case studies
Using data and foundation models built on the watsonx portofolio of AI products, IBM created an AI Commentary model for the US Open that generated dozens of different options before choosing the best sentence to describe the action. Over the course of the 2023 US Open, match highlights with AI Commentary were viewed more than 2 million times.
IBM transformed its marketing organization by radically simplifying it’s MarTech stack with Adobe Experience Cloud. IBM is now a more data-driven and client first company, consolidating 40 DAM platforms into one and bringing web pages to market 75% faster.
Oil and gas company MOL group is reinventing the service station experience and driving growth with data-driven customer engagement— supported by Salesforce Marketing Coud — with great imact on the main KPI’s: revenue uplift of 30%, with a customer satisfaction increase of 20%.
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Co-create with IBM Garage™
Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value, pricing and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.