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Our cross-functional teams of experts help transform your marketing strategy and operations to meet the challenges of today, while building a flexible and adaptive organization that will be competitive tomorrow. By integrating modern marketing platforms, data, generative AI, and analytics, we build a holistic view of the customer that is then leveraged to create engaging customer and employee experiences. Through the power of IBM and strategic partners like Adobe and Salesforce, we deliver trusted, AI-powered experiences across every digital touchpoint that empower marketing teams and deliver strong ROI.
While many marketing organizations are already starting to use generative AI for content creation, few have tapped into its full potential for transformation. Concerns about data privacy and security, the quality of AI outputs, and protecting brand integrity hinder widespread adoption. A lack of AI-ready brand data and technical expertise also make it difficult for organizations to fully embrace generative AI.
Introducing the IBM Consulting Marketing Workbench* — a solution that empowers marketers to perform daily tasks more efficiently and effectively. It leverages generative AI to help marketers gain insights and create personalized, brand-compliant content, at scale. The Marketing Workbench is a bundled technology and AI Services Platform that includes:
- A foundation model built on watsonx.ai that is fully informed with your brand guidelines, policies, customer insights and product information.
- A proprietary marketers' user-interface powered by watsonx.ai that provides access to a pre-configured suite of conversational AI assistants to support marketing teams across a variety of roles and tasks.
- Seamless integration with your work management tools, and marketing technology eco-system.
*solution will be ready for GA in Q1 2025
Learn more about the Marketing Workbench
Our experts start with the ideal experiences of your customers and employees—and then design and deliver best in class data-driven solutions that create personalized experiences and unleash marketing creativity.
Our deep marketing expertise paired with more than 21,000 skilled AI practitioners developed more than 2,000 AI use cases for clients in 2023.
Our global premier partnerships with leading marketing and CX platforms like Adobe, Salesforce, SAP, and others, enable us to architect the right solution, on the right platforms, to meet your unique marketing needs.
Optimize your MarTech stack and streamline processes with AI and an enterprise work management strategy and intelligent workflows that unlock efficiencies and enable new ways of working.
Leverage AI and the watsonx platform to help with end-to-end marketing data management, from data strategy and modeling, to governance, and integrations with CDPs to enable hyper-personalized experiences.
Deliver memorable experiences for your employees and customers using AI to create unique customer journeys andinnovative experiences that drive growth and competitive advantage.
IBM and Adobe partner to unite strategy, data, technology, and design to digitally reinvent businesses. Our AI-powered solutions across the content supply chain make traditional processes more efficient while enabling marketers and teams across the enterprise to focus on more valuable, strategic activities.
Deliver personalized customer experiences by acting on real-time insights fueled by a unified data strategy. IBM and Salesforce Marketing Cloud help you spread customer relationship management (CRM) insights throughout the enterprise and earn customer conversion, loyalty and trust.
Using data and foundation models built on the watsonx platform, IBM created an AI Commentary model for the US Open that generated dozens of different options before choosing the best sentence to describe the action. Over the course of the 2023 US Open, match highlights with AI Commentary were viewed more than 2 million times.
IBM transformed its marketing organization by radically simplifying it’s MarTech stack with Adobe Experience Cloud. IBM is now a more data-driven and client first company, consolidating 40 DAM platforms into one and bringing web pages to market 75% faster.
Oil and gas company MOL group is reinventing the service station experience and driving growth with data-driven customer engagement— supported by Salesforce Marketing Coud — resulting in a revenue uplift of 30%, with a customer satisfaction increase of 20%.
IBM iX is your global experience design partner within IBM Consulting that helps the world’s most influential companies create experiences, products and services that reinvent their relationships with customers and employees.
Envision, design and deliver smarter experiences across the customer lifecycle that earn loyalty and trust.
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