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IBM iX

IBM iX is your global experience design partner within IBM Consulting
We take a design-led, data-driven approach to experience transformation
Reinvent experiences with generative AI
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Build your business, by design

IBM iX® is your global experience design partner within IBM Consulting. Working at the intersection of strategy, design and technology, we help the world’s most influential companies create better experiences, products and services that reinvent their relationships with customers and employees.

With experience capabilities and partnerships spanning strategy, design, development and managed services across a global network of 60 studios, our human-centered approach to business design helps accelerate innovation and transformation at scale.

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Benefits
Local resources, global scale  

One of the largest experience design practices in the world, with nearly 60 design studios and a global network of strategists, designers, developers, technologists and data architects with deep industry, AI and ISV expertise.

End-to-end capabilities  

As part of IBM, we offer true end-to-end capabilities at scale. From experience strategy to the design, delivery and optimization of employee and customer experiences, we harness the data, tools and technologies that make them possible.

World-class strategic partnerships  

In addition to our own world-class AI and Cloud technologies, we work with a diverse ecosystem of partners to create value and differentiation through the development of exceptional employee and customer experiences.

Capabilities Customer experience transformation  

IBM iX helps design and deliver human-centered experiences across the customer lifecycle spanning sales, service, marketing and commerce. We help clients define strategy and accelerate time-to-value with insights and intelligent workflows using data and AI.

 

Our customer lifecycle transformation capabilities
Employee experience transformation

IBM iX helps design and deliver human-centered experiences to meet your ever-evolving employee needs with data-driven insights and intelligent workflows.

Explore our employee experience capabilities
Product engineering and service design  

IBM helps companies build and deploy intelligent products and services that transform industries, drive loyalty and create new revenue streams.

Learn about digital product engineering
Co-create with IBM Garage
Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology. Learn more Talk to an IBM Garage expert
Case studies
US Open

Transforming tennis data into insights to enhance the US Open experience.

Virgin Money

Boosting customer engagement with an AI-powered banking virtual assistant.

IBM

IBM's own marketing transformation with Adobe radically simplified our marketing organization and tech stack.

MOL Group

Fueling revenue growth and loyalty with a new digital marketing platform.

Audi

Deepening drivers’ connection and loyalty to the brand with an elevated digital experience.

Campari Group

Giving brand owners a fast and efficient path to creating great digital experiences.

Insights

Leading companies are shifting their focus from simple ROI to full business reinvention in the age of generative AI. Read the report
Evolving experiences in the age of generative AI
Power up conversational AI to gain a competitive edge
How to leap forward with conviction in the generative AI era
Resources The CEO’s guide to generative AI

62% of executives say that generative AI will disrupt how organizations design experiences. See how you can revolutionize your interactions with customers and employees by creating hyper-personalized journeys.

Is your generative AI strategy generating ROI?

Watch this webinar replay featuring AI experts to see how to transform your experiences with generative AI by scaling across your enterprise and creating lasting business value.

IBV Report: The Revolutionary Content Supply Chain

With the scope and scale of content production growing dramatically, organizations must re-engineer their content creation, delivery, and tracking mechanisms.

Leaders in Digital Transformation Consulting

IBM Consulting was named a Leader in the 2024 Everest PEAK Matrix Assessment for Digital Transformation Consulting Services for North America.

Leaders in Custom Software Development

IBM was named a Leader in the 2024 Gartner® Magic Quadrant™ for Custom Software Development Services.

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