Lead-to-cash Process Application
Boost sales efficiency, streamline workflows and increase ROI
Illustration of process mining workflow lead to cash
Accelerate revenue growth and profitability with insights across the lead-to-cash process

IBM Process Mining streamlines the process of lead management through cash flow, while ensuring tighter compliance, by identifying issues and blocks in the pipeline. Improve profitability and revenue growth by improving lead conversion rates, reducing revenue leakage and enhancing performance against KPIs such as lead time and automation rate. This is achieved through the Process Excellence Value framework, which analyzes KPI performance and gaps across efficiency, experience and compliance.
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Key features

Monitor and benchmark lead-to-cash KPIs Enable organizational leadership with an executive-level overview of the current performance against KPIs. Use metrics  such as on-time delivery, lead conversion rate and revenue leakage and compare across industry benchmarks. This allows you to narrow your focus and act on the right KPIs.
Improve efficiency across the sales funnel A deeper analysis of average cycle times reveals the steps in the workflow which are responsible for the higher lead times.
Review feedback and service assessment ratings Analysis of Net Promoter Scores reveals actions that could be taken to enhance customer retention.
Reduce lost income from hidden leakages Analysis reveals unrealized revenue by customer. Awareness of such leakages enables users to take action to resolve them.
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