Enable teams and AI to safely use trusted data products

Govern the data product lifecycle with monitoring, quality, and usage control

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IBM named a Leader in the 2025 Gartner® Magic Quadrant™ for Data and Analytics Governance Platforms
Learn why

Accelerate your data strategy

Data products turn raw data into governed, reusable assets—enriched with context and lineage. With built-in lifecycle management and governance workflows, teams can define, approve, and maintain data products with clear ownership. Self-service access enables users and systems to discover trusted data and accelerate insight, reuse, and consistency across the organization.

This capability establishes governed, reusable data foundations that enable AI and systems to consistently access and act on trusted data across use cases.

Why this matters for AI
So AI consistently uses governed, reusable data across use cases.

 
IBM named a Leader in the 2025 Gartner® Magic Quadrant™ for Metadata Management Solutions
Recognized for its Ability to Execute and Completeness of Vision.
Learn why
Benefits
Reliable data exchange 

Discover and access the right data product curated for your use case through a reliable data marketplace.
Create and share reusable data products

Create and curate data products that can be quickly used by data consumers across multiple use cases to minimize duplicate efforts and reduce costs.
Lakehouse democratization

Enable large-scale sharing of data and analytics products sourced from your enterprise lakehouse.
Simplify data lifecycle management

Gain insights into how data products are consumed across your enterprise throughout their lifecycle.
Automated data product delivery

Accelerate data request fulfilment by enabling consumers to choose their preferred data delivery method, such as files or application programming interfaces (APIs), based on their use case.
Governed data product usage

Embed governance mechanisms to provide assurance that data products are shared and used in a compliant manner across all use cases.

 
Build a scalable data strategy with reusable data products
Accelerate business value by transforming raw data into reusable data products with Data Product Hub and IBM watsonx.data.
Read blog

Features

Share and exchange ready-to-use data products

Enable faster access to data products by automating their delivery to consumers using methods such as files, APIs, and natural language queries, depending on their specific use case.

 Watch video (1:08)
Manage data as a product across the lifecycle

Own the data product lifecycle from onboarding to retirement with a robust system for versioning, maintaining and updating data products.

 Watch video (0:51)
Onboard data products from siloed source systems

Simplify the onboarding and sharing of reusable data products, no matter where they reside, through integrations with IBM and third-party data lakehouses and source systems.

 Watch video (0:41)
Govern the data exchange process

Define and enforce data contracts such as service level agreements, terms of use and data sharing agreements to ensure trusted exchange of data products between data producers and data consumers.

 Watch video (0:49)
Text2SQL UI dashboard screenshot
Turn natural language queries into SQL instantly

Ask questions in plain English and get accurate SQL within seconds, helping you uncover insights faster without the need for technical skills.
Share and exchange ready-to-use data products

Enable faster access to data products by automating their delivery to consumers using methods such as files, APIs, and natural language queries, depending on their specific use case.

 Watch video (1:08)
Manage data as a product across the lifecycle

Own the data product lifecycle from onboarding to retirement with a robust system for versioning, maintaining and updating data products.

 Watch video (0:51)
Onboard data products from siloed source systems

Simplify the onboarding and sharing of reusable data products, no matter where they reside, through integrations with IBM and third-party data lakehouses and source systems.

 Watch video (0:41)
Govern the data exchange process

Define and enforce data contracts such as service level agreements, terms of use and data sharing agreements to ensure trusted exchange of data products between data producers and data consumers.

 Watch video (0:49)
Text2SQL UI dashboard screenshot
Turn natural language queries into SQL instantly

Ask questions in plain English and get accurate SQL within seconds, helping you uncover insights faster without the need for technical skills.

Resources 

ebook
Read the ebook 'Modern data sharing for data-driven organizations' to understand how Data Product Hub helps accelerate data and analytics outcomes.
Blog
Explore how we simplify data sharing and ensure compliance across the enterprise.
Blog
Streamline data discovery, governance, lineage and quality for your structured, semi-structured, and unstructured data.

 Webinars

On-demand webinar
How IBM brings OpenLineage to hybrid data landscapes
On-demand webinar
Data Intelligence made simple: natural language insights with MCP
On-demand webinar
Simplify data access with Text2SQL for your Data Product Marketplace.
On-demand webinar
Explore how IBM is reshaping data discovery, access and management with AI-powered Intelligent Search and the Data Intelligence Assistant.
On-demand webinar
Discover how IBM watsonx.data intelligence uses Gen AI to simplify data governance and improve data access.
On-demand webinar
Learn how IBM automates data quality and helps track lineage to ensure trusted, compliant data.
Take the next step

Book a meeting with an expert to learn how Data Product Hub can help your organization streamline the packaging, sharing and delivery of data products to supercharge data-driven outcomes.

  1. Book a live demo
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