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Business challenges
- Allow the visitors to discover the museum through mobile technologies in a gaming interaction format
- Cover different level of devices owners and targets: from 8 to 14 without connectivity
- Create a consistent content strategy
IBM Solution
- The applications delivered are based on the Human Centric Innovation’s “Intelligent Pervasive Platform ” architecture
- By downloading the application on their phone, users can play treasure hunt via QR codes trying to detect the secret messages
- We allowed users to create QR codes in order to communicate their “secret messages” to other visitors and attach them in a “tag wall”.
- The application allows users to leave a feedback message and send it via web to the museum’s website feeding a tag cloud
Business benefits
- Allow the museum to attract new visitors
- Enable and “force” the visitors to discover hidden areas of the museum
- Manage customized messages to the visitors
- Save time in daily staff activities