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Business challenges
On September 25th, 2010, the LaM (Lille Modern Art Museum) and IBM have inaugurated the new museum premises after a 4-years closing.
IBM Human Centric Innovation Center launched an outdoor visit mobile application, free to anyone going into the museum park, who wants to get more information (as an audio-guide) from one masterpiece to another one.
IBM Solution
- Accessible for people with visual disability
- Available in 3 languages : french, english and dutch
- Easy to get via an internet connection
Business benefits
- Allow the museum to attract new visitors
- Prove the effectiveness of new technologies applied to the museum itself
- Manage customized messages to the visitors
- Based on IBM Human Centric Innovation asset and was hosted by a local business partner.