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Blatannkoden in NorskTelemuseum

Business challenges

  • Allow the visitors to discover the museum through mobile technologies in an gaming interaction format
  • Cover different level of devices owners and targets: from 8 to 14 to adults, with or without connectivity
  • Create a consistent content strategy
  • Support a post-visit contact
  • Enable teachers and classrooms too
  • Enable accessibility

IBM Solution

  • The applications delivered are based on the Human Centric Innovation’s 'Intelligent Pervasive Platform' architecture
  • By downloading the application on their phone, users can play treasure hunt via QR codes trying to detect the secret messages
  • We allowed users to create QR codes in order to communicate their “secret messages” to other visitors and attach them in a “tagwall”
  • The application allows users to leave a feedback message and send it via web to the museum’s website feeding a tagcloud
  • Feedback messages are sent to the museum’s website to feed the tagcloud
  • Users can see the museum’s path on Google Earth

Business benefits

  • Allow the museum to attract new visitors
  • “Walk the talk”: proving the effectiveness of new technologies applied to the museum itself
  • Manage customized messages to the visitors
  • Save time in daily staff activities