Gain customer trust with generative AI
Between inflation, sustainability demands, regulatory compliance and supply chain resilience, the challenges facing consumer-packaged goods (CPG) companies can be overwhelming. To maintain a competitive advantage, companies must rethink their business models through the lens of digital transformation.
IBM can help consumer goods companies improve consumer experiences, optimization and profitability, with new technologies that address:
- Consumer demands
- Workplace safety
- Agile operations and supply chains
- Resilient, cost-effective and sustainable business models
- Forecasting to make better business decisions
Learn how IBM’s artificial intelligence solutions can help the consumer goods industry.
Use cases
- Application modernization
- Customer experience
- Human resources
- Supply chain
Simplify application modernization and IT operations
Learn why AI is essential to transforming application modernization for consumer goods and how to meet aspirations that might have previously seemed unthinkable by combining traditional and generative AI.
Enrich customer interactions
Learn how to apply generative AI to delight customers and improve contact center productivity.
Automate to increase efficiency
Learn how to use AI to enhance HR processes, improve employee experience and drive outcomes in areas such as skills development, employee communications and process management.
Transform supply chain workflows
Learn how generative AI can accelerate the pace of discovery, leading to new sources of product and service innovation. Discover how to prepare for your supply chain transformation journey.
Products
From consumer behavior prediction to supply chain efficiency and personalized marketing, AI has the potential to revolutionize the consumer industry’s efficiency and productivity.
Analyze profitability and fine-grain what-if scenarios for your retail business with the Planning Analytics' in-memory database (TM1). Use powerful, yet friendly web and Excel interfaces and ease adoption with our gen AI assistant.
Apply the power of AI and the speed of automation to improve supply chain management, resiliency and sustainability.
Improve customer experiences, boost lead generation and drive e-commerce with powerful AI assistants.
Services
A multinational consumer appliance and electronics corporation launches a new digital sales platform with IBM Consulting®.
International bottling company engages IBM Consulting as a strategic advisor to help the procurement transformation journey.
By centralizing and modernizing tools with Salesforce, Frito-Lay optimizes productivity across systems, offering better service retailers of all sizes.
A public food company headquartered in Ireland helps food and beverage producers tap into emerging trends with predictive AI.
A multinational food company migrates to the SAP HANA® platform to shorten nightly reporting batches as data volumes explode.
A Swedish home appliance company automates IT and supports ambitious carbon reduction goals.
