2026 CEO Study: 5 plays for AI-first transformation

The IBM Institute for Business Value delivers trusted, technology-based insights that help leaders make smarter decisions and more informed technology investments—and inspires them to act.

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CEO/Strategy and management
2026 CEO Study: 5 plays for AI-first transformation
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Artificial Intelligence (AI)
AI in motion
Industrial products
Defense manufacturing in the AI era
CMO/Marketing and sales
Win the moment by mastering customer intent

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The IBM Institute for Business Value delivers trusted, technology-based insights that help leaders make smarter decisions and more informed technology investments—and inspires them to act.

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Featured insights

85% of CEOs say all functional leaders must become technology experts in their domain.
CEO/Strategy and management

2026 CEO Study: 5 plays for AI-first transformation

AI-first CEOs are executing on strategy more successfully and scaling more AI initiatives enterprise wide. Download the 2026 IBM IBV CEO Study to find out how.

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A $20 billion enterprise loses roughly $140 million a year to AI irregularities—half due to governance gaps.
Artificial Intelligence (AI)

AI in motion

Discover how an AI orchestration layer gives leaders a 13x scaling advantage—and turns scattered AI into enterprise value.

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8 in 10 defense manufacturing executives expect AI to automate core governance functions.
Industrial products

Defense manufacturing in the AI era

Defense organizations have a rare chance to modernize now—using AI to supercharge manufacturing, boost capacity, and meet rapidly growing mission demands.

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Only 34% of the customer data organizations collect is used for CX decisions.
CMO/Marketing and sales

Win the moment by mastering customer intent

Customer intent is now currency. Explore how agentic orchestration helps brands detect, anticipate, and act—before AI intermediaries do.

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61% of executives say their organization's AI models, assets, or data have been compromised in the last 12 months.
Security

Elusive threats, elastic defense: Securing AI at scale

Conventional security models are failing as AI rapidly reshapes the enterprise. The way forward: an integrated approach to AI operations that supports dynamic defense.

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Only 13% of finance functions play a strategic role in guiding innovation and transformation
CFO/Finance and risk

Dynamic finance at work

Dynamic finance teams turn decision speed into performance gains. Learn how finance transformation can enhance strategic agility and improve innovation.

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57% of executives say the tokenization of settlement rails will significantly strengthen agentic AI.
Banking and financial markets

2026 Global Outlook for Banking and Financial Markets

Will 2026 be a turning point for tokenization? This paper outlines the factors transforming banking and financial markets in 2026—and discusses three scenarios that could define a tokenized 2030.

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SMEs would pay 34% more per month for turnkey digital bundles that improve efficiency, reduce downtime, and strengthen compliance.
Telecommunications

From connectivity provider to growth partner

Explore how telcos can tap growth opportunities with SMEs through integration, reliability made visible, and AI‑enabled managed security.

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IBV + Partners

AI in motion

AI in motion

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Win the moment by mastering customer intent

Win the moment by mastering customer intent

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Elusive threats, elastic defense: Securing AI at scale

Elusive threats, elastic defense: Securing AI at scale

Learn more
Dynamic finance at work

Dynamic finance at work

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