As consumer banking began migrating to the web, lBM exited the ATM business and turned its attention to developing internet banking solutions — such as online debit card transaction capabilities. IBM helped pioneer check-imaging technology, which enabled banks to store checks as images rather than pieces of paper. IBM has been a leader in helping banks correlate customer information from email, phone calls and additional channels with other business intelligence sources to provide more personalized service and anticipate customer needs.
In recent years, the number of ATMs has dipped due to branch closures and the popularity of online banking and mobile payments. But 40% of ATM users visit a machine eight to 10 times a month, and with millions of ATMs in use worldwide, they’re not going away anytime soon.
Ultimately, the ATM sparked a revolution in banking. It enabled customers to feel comfortable being untethered to a specific branch and gave them the freedom to conduct transactions any time of day. Such behavioral shifts set the stage for the rise of 24x7, branchless banking. The banks themselves, meanwhile, came to understand that their most valuable real estate was not on Main Street but, rather, on their customers’ mobile phones and laptops — and that their core business proposition isn’t money management. It’s information processing.