Defining what your client views as most valuable is a
vital element of running an effective Garage.
Just because Garage cares about finding the fastest way to deliver meaningful business value, that doesn’t mean that there isn’t scope to incorporate storytelling in the way you communicate. Some clients may respond more to logical appeals, and some to emotional appeals, but without both, it’s difficult to influence people’s decisions.
Here’s a useful deck outlining how to
shape and tell stories about Garage
projects:
“
Credible use-cases, which showcase proven outcomes in our clients’ own business terms, are key to articulating the value of our innovation and capabilities.
Ginni Rometty
former CEO-IBM
Here are some examples of well-told stories
about both execution and impact from
different Garages around the world:
Woodside Showcase
Sales Hub - Frito Lay