Max Social

Improve social weather engagement by posting content across your social channels in seconds.

Add a fresh perspective and turn likes into loyalty with social weather

Upload your content to Facebook, X, and Instagram without leaving the Max platform. Incorporate user-generated social media content like comments, photos, and videos from your audience to help them feel as if they’re part of your team.

With an Advanced option and Base option, these enhancements include:

Engaging new audiences more effectively with live streams (Facebook & YouTube)
Expanded reach across multiple platforms, including Instagram Reels (phase 2)
Streamlining your workflows across platforms

The best part: We’re continuously improving Max Social, with new features being phased in, starting with YouTube streaming.

Boost viewership organically

Use this social media weather solution to add a fresh perspective to your broadcast. Upload content to Facebook, X, and Instagram without leaving the Max platform.

Benefits

Turn likes into loyalty

Add a fresh, candid perspective to your broadcast inviting your viewers to feel as if they’re part of your team.

Provide user-generated content

Tap into social stories and bring them to air in less than 90 seconds.

Deliver timely social content

Upload content to Facebook, YouTube, X, and Instagram without adding additional staff.

Product spotlight

A glimpse of the Max Social user interface and how easy it is to post across social channels.

A view of the Max Social dashboard to monitor posts and engagement.

Success story

Embracing social and augmented reality

Adding Max Social allowed TV 2 to quickly upload pictures and videos to its social media channels and interact with viewers around the clock.

Read case study

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Max Social is very nice if we have a severe weather warning. We post simultaneously on Facebook and Twitter.”

Andreas Nyholm, Meteorologist and Host

TV 2 Denmark A/S

Frequently asked questions

How does the weather affect engagement rates on social media?

According to Magid research, 12% of viewers prefer to use social media as a weather source because it is easy and fast, and they always use it. Thus, weather can increase engagement rates on social media, especially during severe weather.

How can news stations better leverage social media to communicate changes in the weather?

About 48% of viewers use social media as a source of weather information, according to Magid research. Facebook, Twitter, and Instagram can help stations promote weather broadcasts around a wide range of social media platforms, reaching more people.

What role does social media play during severe weather?

Social media provides access to information such as severe weather alerts and warnings quickly and efficiently. In a matter of seconds, a user can be informed to take shelter during a storm.

Does Max Social require any hardware?

No. Max Social reduces the hardware needed across markets and is an add-on to the Max system.

Do I need to learn how to use all of Max products to use Max Social?

No. Max Social is a supplement to the Max ecosystem, so there’s only one system to learn, and all components integrate seamlessly with each other.

How do I reach The Weather Company Customer Support team?

For linear TV product questions, call 978.983.6350, email twccustomersupport@weather.com or submit a ticket via The Weather Community.

For digital/mobile product questions, email twcdigitalsupport@weather.com.

Let’s talk

To learn more about improving your social weather engagement with Max Social, contact our media experts today.

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