IBM Think 2025

Capture AI's full potential to drive growth, productivity and competitive advantage.

Experience AI like never before

The next 99% of AI value is waiting to be unlocked—are you ready? Join 5,000+ senior business and technology leaders at Think 2025 in Boston to gain exclusive insights, breakthrough strategies, and real-world success stories from some of the world’s most iconic brands, including interactive experiences that will bring AI to life featuring Ferrari, UFC, the US Open and more. Don’t just keep up—lead the way in AI, automation, productivity, and hybrid cloud to cut costs, simplify IT, and fuel innovation. Make your AI investments your greatest competitive advantage.

An immersive journey

From the keynote stages to the Think Forum, attendees will see, hear and connect with real-world success stories, expertise, and technology as they move through the key components of capturing AI’s full potential.

Explore the session catalog

AI productivity that transforms work

Discover how deploying business-tuned agents, assistants and models that run on any cloud can provide a business advantage. Explore the AI productivity sessions.

AI-ready trusted data that’s accessible

Fuel trusted AI insights with accurate enterprise data. Explore the data sessions.

Architecture to support scaled AI

Learn about designing and automating intentional hybrid cloud infrastructure, future-proofed for the age of AI. Explore the hybrid cloud and infrastructure sessions.

Optimizing for complexity and cost

Uncover how to use automation to enhance connectivity and resilience while reducing risks and costs. Explore the automation sessions.

Insights from visionaries

Be inspired by top executives and trailblazers revolutionizing business with AI. Gain exclusive, actionable strategies to deploy fit-for-purpose AI, use AI-ready data and reduce IT complexity and cost with automation.

Arvind Krishna

Chairman and Chief Executive Officer, IBM

Stephanie Mehta

Chief Executive Officer and Chief Content Officer, Mansueto Ventures, Parent of Inc. and Fast Company

Frédéric Vasseur

Team Principal & General Manager, Scuderia Ferrari HP

Alon Cohen

Senior Vice President of Research and Development, UFC

Maura Healey

Governor of Massachusetts

Official website

Rob Thomas

Senior Vice President, Software and Chief Commercial Officer, IBM

Kareem Yusuf, Ph.D

Senior Vice President, Ecosystem, Strategic Partners & Initiatives, IBM

Ritika Gunnar

General Manager, Data & AI, Software, IBM

Dinesh Nirmal

Senior Vice President, Software Products, IBM

Mohamad Ali

Senior Vice President, IBM Consulting

Joanne Wright

Senior Vice President, Transformation and Operations, IBM

Ric Lewis

Senior Vice President, Infrastructure, IBM

Strategic media partner

Fast Company at Think 2025

IBM welcomes Fast Company as a strategic media partner at Think 2025 in Boston, bringing bold ideas and game-changing strategies to the center of the AI revolution. Stay tuned for more details on these special sessions hosted by Stephanie Mehta, CEO and Chief Content Officer of Mansueto Ventures—publisher of Inc. and Fast Company—featuring special guests.

Real-World Success, Powered by AI—See It in Action at Think Forum

The Think Forum brings AI to life with real-world success stories, breakthrough strategies, and interactive experiences from iconic brands. Don't just hear about AI - experience it.

Get early access to the latest IBM innovations, from AI to quantum computing, helping you make informed decisions for business

Ferrari

Every Formula One race is a high-speed, data-driven spectacle, with each car generating up to 10,000 data points per second. In 2025, Ferrari will use IBM’s cutting-edge technology to turn that data into world-class digital experiences for millions of fans.

UFC

More than 700 million fans follow the intense action of UFC events, but behind every fight lies a vast amount of unseen data. With IBM watsonx, UFC turns that data into advanced analysis, statistical insights, and compelling storylines shared across broadcasts, social media, and live events.

US Open

For over 30 years, IBM has partnered with the USTA to deliver world-class digital experiences for tennis fans. Now they’re using generative AI to add spoken commentary, create match previews, and generate hundreds of match summaries.

The Masters

With the help of watsonx, IBM is using generative AI to transform Masters data into AI-powered narration and insight about every shot, from every player, on every hole.

Think by the numbers*

130+

Thought leaders

Industry, business and tech leaders sharing invaluable AI expertise, fresh perspectives, and innovative ideas

100+

Sessions

Packed with actionable insights to help you maximize your investment in AI

100+

Demos and activations

Hands on, dynamic experiences curated for your business’ AI needs dominate the show floor

5000+

Attendees

Connect with peers and trailblazers from around the world committed to progressing AI and capturing value

90+

Countries represented

Unparalleled opportunities to gain diverse perspectives, expand your global network, and foster cross-cultural collaboration

Days of knowledge and connection

Leave with a personalized blueprint to unlock AI value driving growth and productivity

Enjoy the iconic charm of Boston

Blend business and innovation with some fun at one of our special events—choose to take in a Red Sox game at historic Fenway Park, or a scenic boat tour of Boston Harbor.

TechXchange 2025

Looking for events for developers, architects and technologists?

Explore IBM TechXchange 2025, Orlando | 6–9 October

Learn about TechXchange

Footnote

*based on Think 2024 data, IBM

When we know, you'll know!

Stay close on the most important tech industry trends, featuring exclusive coverage on the biggest stories and updates coming out of the Think event.