IBM at NRF 2027
10–12 January 2027 | Jacob K. Javits Convention Center, New York
Explore IBM retail industry solutions
Discover the latest retail insights
NRF Event page - mobile leadspace - 9:16
IBM booth at NRF event

Scale agentic AI for retail—go beyond pilots to real results

Retail is evolving faster than ever. Rising customer expectations, ongoing operational complexity and pressure to drive profitable growth are pushing retailers to rethink how they work across every part of the business while transforming end-to-end operations.

At NRF 2027, IBM will showcase how organizations are using AI, automation, data and hybrid cloud to create more agile operations, enhance customer experiences and unlock new opportunities for growth.

Join IBM to explore practical strategies, real-world use cases and expert perspectives designed to help retailers move from experimentation to enterprise-wide transformation across people, processes and technology.

You’ll gain insights into:

  • Applying AI across customer experience, merchandising, supply chain, store operations and back-office functions.
  • Building a trusted data foundation that supports smarter decision-making and scalable innovation.
  • Improving operational efficiency while creating more personalized customer experiences.
  • Learning from industry leaders, practitioners and peers tackling today’s most pressing retail challenges.

We will also launch a new research study examining the impact of AI on the retail experience. Until then, you can find our latest insights from IBM’s Institute for Business Value.

 Get the insights
A large audience listens to a panel discussion on stage at the NRF Retail’s Big Show event. The session backdrop reads “EXHIBITOR BIG IDEAS,” while a nearby screen displays the topic “How Kroger drives better frontline experience with AI.” Four speakers sit on chairs facing the crowd, with attendees taking photos and recording on mobile devices. The setting is an indoor conference hall with professional lighting and a business-focused atmosphere.
A large IBM exhibition booth showcases retail-focused AI solutions at a crowded trade show. Attendees gather around a presentation area where speakers discuss unlocking AI’s potential and how women can lead the next era of retail. The booth features bright blue walls, digital screens, and wooden counters with laptops and printed materials. Surrounding exhibits and signage create a dynamic, professional technology conference atmosphere.
A four-person panel discussion takes place on stage at an NRF Retail’s Big Show event. The session is titled “Exhibitor Big Ideas” and focuses on how Kroger drives better frontline experience with AI. Speakers sit on white chairs against a blue backdrop while an audience listens attentively. A large screen displays the session topic and participant names in a professional conference setting.
A busy technology trade show floor features a prominent IBM booth with large blue displays and interactive stations. Attendees walk along a bright red carpet and gather around demo areas and seating. Overhead signage shows aisle numbers including 4900 and 500, and additional digital screens promote various tech experiences. The high ceiling and extensive lighting grid emphasize the scale of the convention center environment.

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