Creating and modifying ad hoc reports

You can create a report or modify an existing report. After a report is built, you can customize and share the report as needed.

Select Create report from the Workspace toolbar to create your new report. Use the flyout menu to select your report type and add breakouts, metrics, filters, and segments. Next, select a date range and scheduling options. To finish, select Generate report and add a title to your new report. Here, you can select a file type and email addresses to email the report once it generates. Select Save to begin the report generation.

To modify an existing report, you can either open an existing report and begin making changes to its breakouts, metrics, filters, etc. Or you can Copy an existing report and make your changes from there. Either way, you must select Generate report and add a title to your modified report. And like creating a brand new report, you can select a file type and email addresses to email the report once it generates. Select Save to begin the report generation.

Once you have a report created, you can customize how your report displays. When you expand the report to full-screen, you can choose from the following options to get your display exactly how you want:
Customization Description
Toggle the chart display on or off Click the arrow next to the Chart label
Change the metric that is displayed in the chart Select a metric from the Metric menu on the chart
Change the rows displayed in the chart Click the check box next to a row to toggle its display on or off
Toggle the table display on or off Click the arrow next to the Table label
Sort rows in ascending or descending order Click the arrow in the Breakout header
Change the order of the columns in the table Click and drag a column to a new location
Under the Menu Actions drop-down, you can Export, Email, Copy report, Copy data table, Broadcast report, or Share your report. Although exporting, emailing, broadcasting, and sharing all sound similar, they do different actions. Exporting a report allows you to generate an API request of the report or export the report into a Microsoft Excel, CSV, PDF, PNG, or Tableau format. The email option directly emails the report in one of the exported formats. Broadcasting a report makes it accessible to other client IDs. And sharing makes your workspace accessible to specific groups.
Note: Ensure that your browser allows pop-ups from the Digital Analytics site when exporting a report.