Using an email autoresponder

You can set up an autoresponder to automatically send an email. Email autoresponders are automatically sent based on event triggers, such as opt-ins or dates.

Before you begin

You must create the preference center, opt-in, or opt-out web form first.

About this task

Automatically send an email in response to certain event triggers, such as:

  • Receipt of an opt-in or edited profile information in a preference center (web form submits, double opt-in confirmation).
  • A custom API action from a web form that you created for the database or reply-handling responses.
  • Autoresponder, event-triggered sends for email and mobile channels can also be done in programs that use a wider variety of event triggers. Use the Autoresponder blueprint to get started.
Note: To assign an email autoresponder to a specific reply handling domain, see the replies content in Email Response Settings.

For more information about how to set up an email autoresponder, watch the following video: http://cdn.training.silverpop.com/training/eng/email/mailings/autoresponder8_demo/index.html.

Procedure

  1. In the settings for the email template, click Automate.
  2. Provide the following information:
    • Provide a unique name for your autoresponder.
      Note: This name cannot include special characters, such as: | \ / " % ; ( ) & + '. If you have more than 255 characters, the system truncates the email name. This name is not visible to contacts.
    • For the contact source, select Database.
      Note: Do not select query or contact list.
    • Suppression lists. To select one or more suppression lists, click Add.
    • Select a location. Private folders can be accessed only by you. Shared folders can be accessed by anyone in your organization.
    • Create a subject line that you want to appear on the message. You can also enter any combination of personalization and dynamic content.
    • For the from and reply-to addresses, use the same domain for both to avoid being blocked by ISPs.
    • Provide tags to organize and report on data by applying keywords. Click the drop-down arrow to select from a list of tags.
    • If the email uses a custom opt-out link, select it from the drop-down list.
    • To change the number of emails each contact receives within a specified time period, change the Maximum Messages per Contact/In the Last x Days settings.
    • To include content on the HTML or Text Only tabs for your email, select Include Email Bodies.
    • To send the auto-response after the selected event occurs, select Set up as Autoresponder Based on Trigger Event. If you want the contact to submit a standard opt-in or preference form, you must tie a web form to this email. If you select Custom as the trigger event, you must use the SendMailing API call.
  3. Preview any warnings and errors.
  4. Click Automate.

    The email appears in the Autoresponder tab on the Email and template page. When contacts opt into this database, they receive the automated message.