Target audience
A cornerstone of the Your Learning platform is incorporating your organization's taxonomy to enable you to target learning or reporting to your demographics, job roles, or skills. In addition, tags can be created by learning professionals based on categories or areas of interest. All of these data points can be used to tailor your learning content and promotions to specific audiences. They're also used for ease of access control maintenance by creating dynamic user groups and Group Spaces.
When you identify a commonly used target audience based on multiple filter selections, it's best to create a dynamic user group and ensure relevant learning professionals and users are aware of the group. All target audience demographic selections include an option to select a user group as the demographic, or in the case of learning assignments and invitations, the specific option to choose a user group as the audience. Learn more about creation of dynamic user groups.
Selecting filters for target audiences
Many forms - like spotlights and touts - allow the selection of a target audience or visible to with the option of all learners or target audience. These steps give an overview of how to add filters to narrow the list of learners that this content is visible to. The filter selections in the examples are IBM specific. The choices available in your tenant will be specific to your organization.
- Click select demographic and choose the applicable demographic, role, skills, area of interest, etc.
- Click add.
- A list entry appears below with the filter title. Prior to choosing the filter value(s), choose if you want those values to match or not match the value.
- View and choose the value(s) for the selected filter. The selection list or options will vary depending on the values and value type. Some may allow you choose multiple values while others may not.
- If needed, repeat steps 1-4 to include additional filters. As you add more filters, an entry row will be added for each filter.
Note: Results will match all combined criteria statements. Some forms or applications of target audience, like learning assignments or dynamic user groups, will list the number of current matching learners based on selected filters. Others will not. Due to possible variations in your taxonomy, it's your responsibility to know and understand your taxonomy and learner profiles to create relevant audience groups. It's possible to create a target audience with no matching learners.
Target audience example
This a spotlight audience targeted to all active full time learners with the job role of designer in all states of the United Status except Alabama, Florida and Georgia. The option for active regular full time employees allows for a yes/no (true/false) selection. The job role selection will display a multiple choice list of your job role taxonomy. The state and country selections are both dropdown pick lists for values. The option of "all United States except Alabama, Florida and Georgia" are the combination of Country and State entries but only based on the user's understanding of the taxonomy demographics.
Where can I apply target audience filters?
The following forms or features have the option to target the audience. Learn more about the form specific target audience settings at the links provided.
Makes the feature visible only to the target learner audience:
- Spotlight
- Touts
- Learning tracks
- Programs & Resources
- Recommended channels
- Recommended digital credentials
Create lists for assigning or inviting learners to learning activities:
- Administrator learning assignments
- Administrator learning invitations
Make a specific part of the feature visible only to the target learner audience:
- Channel items may have target audiences.
- Settings for entries on the Items tab may have target audiences
- Individual questions on quizzes may have target audiences