The Watson Customer Experience Analytics (CXA) for Mobile Basic Edition SDK documentation is moving soon from the Knowledge Center to the Watson CXA for Mobile DevCenter on IBM developerWorks. The DevCenter is a one-stop shop that provides all the tools developers need to create, develop, and innovate with CXA Mobile. In the DevCenter, you will find step-by-step tutorials, APIs, documentation, community forums, and expert support.

Benefits

There are many benefits for using Watson Customer Experience Analytics for Mobile Basic Edition.

The IBM® managed cloud environment provides:
  • Low upfront hardware and infrastructure costs
  • Managed software updates and patches for a smooth upgrade experience
  • Routine health checks and resource monitoring for optimal performance
  • Ability to adjust bandwidth, computing power, and storage to adapt to a growing user base
The core product capability is its ability to capture, manage each visitor interaction on your website or mobile application and replay a session. Watson Customer Experience Analytics for Mobile can capture:
  • Performance data, such as:
    • Server performance
    • Screen load time
    • Battery state of the mobile device
    • Memory state of the mobile device
  • Environment data, such as:
    • Mobile user's connection data, such as wifi or 3 g
    • Whether the mobile device lost its connection
    • Type of device the user is using
    • Operating system on the mobile device
  • Business data, such as:
    • Cart value
    • Customer tier, such as high value, medium value, or low value
    • Mobile application version
    • How various funnels perform
  • Usability data, such as:
    • Gestures of the mobile user
    • How long a user pauses on certain screens or mobile applications
    • What orientation the mobile user is using, such as portrait or landscape
    • What errors the user is experiencing
Ready-to-use reports for fast consumption are one of the benefits of Watson Customer Experience Analytics for Mobile. Additionally, Watson Customer Experience Analytics for Mobile provides:
  • Customizable reporting capabilities to suit specific analytic demands
  • Responsive charts and graphs that offer compatibility with mobile and touch-enabled devices
  • Functions that you can use to drill down into the customer experience to determine the root cause of customer struggle
Parent topic: Watson Customer Experience Analytics for Mobile Basic Edition overview