Provisioning

Use this provisioning information to enable the Acoustic Exchange integration with DoubleClick Bid Manager (DBM).

  • You must register DoubleClick Bid Manager as an endpoint. Ensure that you have your Advertiser ID while you create the endpoint.
    1. Login to Acoustic Exchange and click the Endpoints tab to register a new endpoint.
    2. When you select DoubleClick Bid Manager as an endpoint, you are asked to enter your Advertiser ID.
    For more steps on registering DBM as an Acoustic Exchange endpoint, see Registering Endpoints.
  • Generate your ID Sync Script by using the following steps:
    1. Go to the DSP/DMP ID Sync Script site.
    2. In the Acoustic Exchange Host field, enter: api-01.ubx.ibmmarketingcloud.com.
    3. In the DSP/DMP Endpoint authorization key field, enter the authentication key for the DoubleClick Bid Manager endpoint.
    4. Select the Partner Endpoint Type from the menu.
    5. Select DoubleClick Bid Manager from the DSP/DMP Endpoint Type menu.
    6. Click Retrieve Endpoint Info to automatically populate the Partner ID Name and DSP/DMP ID Name menus.
      Note: If the IDs are not automatically populated, manually select the respective identifier for the Partner ID Name and google_gid for the DSP/DMP ID Name.
    7. Click Generate Script.
    8. Follow the instructions that are provided to enter the generated script into your web page.
  • Verify the matched Identity event in Acoustic Exchange Test Drive after you place the generated script into your web page.
Note: Sharing an audience in Acoustic Exchange with a newly created DoubleClick Bid Manager user list or segment might fail. There is a 1-2 hour delay after the API creates a list before you can add data. To fix the issue, schedule an audience share in Acoustic Exchange for a newly created DoubleClick Bid Manager segment for a later date or time. This allows time for the DoubleClick Bid Manager segment to receive data. In Acoustic Exchange, when an audience is created in DoubleClick Bid Manager, the user's cookie stays with the most recently updated DoubleClick Bid Manager audience for 365 days by default.

In order for an audience to appear in DoubleClick Bid Manager, Acoustic Exchange shared audiences must have a minimum of 100 matched, unique cookies. We recommend that audiences that are published to Acoustic Exchange from an integrated endpoint publisher contain significantly more than 100 contacts to ensure sufficient contacts are matched to a DoubleClick cookie. Users can verify the matched count in the Acoustic Exchange Audience tab.