The review and approval process

The review process is iterative, with the project team repeating the review steps until a final version is approved.

The review and approval process for a creative item generally includes the following steps:

1. The project manager uploads a version of the creative content. Each version is in its own Version Area in the Review Area. Only project managers can create versions.
2. Team members use the Markup tool and the Notes and Scribbles Area to provide and reply to feedback.
3. The project manager determines what feedback to implement in the version and uploads the updated creative content for team members to review. The team repeats this process until the project manager creates an approval.
4. The project manager creates an approval or approval flow to collect responses from team members.
5. Reviewers receive an approval request notification or approval alert with a link to the approval.
6. Reviewers click the link to review the content and submit an approval response by selecting from the response choices: Approve, Approve with Changes, and Not Approve.
   Note: The options that are displayed depend on your account configuration.
7. The project manager closes the approval.
8. The approval or approval flow is closed either automatically or manually by the project manager.