Search Engine Optimization

You can set Search Engine Optimization (SEO) attributes for items and categories in InfoSphere® Master Data Management Collaboration Server - Collaborative Edition and export these attributes to WebSphere® Commerce.

SEO attributes are:
  • Image alt text
  • Meta description
  • Page title
  • URL keyword
These attributes are available by default for a catalog group or a catalog entry, under the Search Engine Optimization tab.
Note: Ensure that the following characters are not included in the URL keyword value: [_, ?, =, #, /, ., %, ].

The SEO functionality in the WebSphere Commerce environment improves the online search page ranking for your store by allowing users to create shorter SEO-friendly URLs with meaningful keywords. See Search engine optimization in the WebSphere Commerce product documentation for more information.