Profile segments

Profile segments are demographic reports that you can create to analyze the behavior of a segment of your visitors. The analysis can span sessions because you can apply separate date ranges to the segment and the report. For example, you can determine which pages were viewed in April by visitors who visited the site at least twice in March.

A profile segment includes two date ranges: the segment date range and the analysis date range. Digital Analytics uses the segment date range to find visitors that match your segment criteria. It uses the analysis date range to report on the activity of this visitor segment during the specified date range. Specify separate date ranges for the segment and the analysis to create a cross-session profile segment.

The profile segment criteria that you use to define the segment is similar to filtering logic. You can apply a simple condition, such as Number of Visits is Between 1 AND 5, or string together a series of conditions by using [AND] logic.

Unlike report segments, which are applied to reports, Digital Analytics processes one or more reports that you specify to generate a single profile segment report.

Profile segments are listed under Reports > Demographics > Profile Segments in the side navigation pane. Profile segment reports that have an Active status are processed and available for viewing or editing.