Link analysis reports

Use link analysis reports to track the performance of links that are not tagged with MMC, Real Estate, or Site Promotion tags. The Inbound Link Analysis report analyzes external links. The On-Site Link Analysis report analyzes on-site links.

These reports isolate the link with a combination of referral and destination URL strings. You can analyze the impact of links across specified date ranges. Consider using them, for example, to assess the downstream impact of a campaign after the campaign is completed.

The number of links that can be active (clickable) at one time is limited by client ID. You can create links and activate or deactivate them at any time.

You can access the link analysis reports from the Reports menu (Reports > Marketing > Inbound Link Analysis or Reports > Content > On-Site Link Analysis) in the side navigation pane. Digital Analytics lists the number of currently active links and the remaining number of links that can be activated. You can stop or restart processing of selected reports, or delete them. You can also edit the reports to activate or deactivate links and to update the reporting dates.

In addition to these reports, Digital Analytics also provides LIVEview Click Overlay, a website overlay tool that displays link data as you browse your site.