Links in email templates

You can add links in email templates by using the web compose editor tools so that you can track user behavior.

Tip: To track links to pages within web forms, landing pages, and links through other sites, use the clickstream link. This link type tracks the link activity and appends the mailingID, recipientID, jobID, and reportID. To see the conversion tracking data in the single email report, use clickstream links on a single link.

For opt-out links, if the system is in maintenance mode, the opt-out is captured and processed when the system comes out of maintenance mode. Typically, this processing occurs within 24 - 48 hours in compliance with requirements of applicable laws, rules, and regulations, including the requirements of the CAN-SPAM Act of 2003. When contacts opt out of emails, they are opted out of the associated database or added to the master suppression database, depending on your organization opt-out settings.

Opt-out (To page)

To use an Opt-out (To page) link, you must create a set of web forms, one of which is an opt-out form. Associate the forms with the same database as the email.

When contacts click this type of link, they are taken to the opt-out web form and must submit that form for the opt-out to be registered.

For information about how to add an Opt-out (To page) link in your email, watch this video: http://cdn.training.silverpop.com/training/eng/email/mailings/optoutpage/index.html.

Opt-out (One click)

When contacts click this type of link, they are directed to a confirmation page that indicates they will not receive future mailings (also called unsubscribed). They do not need to submit a form.

For information about how to add an Opt-out (One click) link in your email, watch this video: http://cdn.training.silverpop.com/training/eng/email/mailings/optout1click/index.html.

Opt-out (Custom)

If you handle opt-outs with a form on your own website, you can add the website URL and use an Opt-Out (Custom) link to redirect a contact to your website. When contacts click this link in your email, they are directed to a standard opt-out confirmation form. When they enter their email address, they no longer receive any of your emails.

You must ensure that the opt-out is registered in the database, which you can do manually by using a list/database import or XML API call.

For information about how to add an Opt-out (Custom) link in your email, watch this video: http://cdn.training.silverpop.com/training/eng/email/mailings/customoptout/index.html.

Opt-Out to Mail

When contacts click an Opt-Out to Mail link, a new email message is opened by their default email clients. The email message is pre-populated with "Unsubscribe" as the subject and an email-specific and and contact-specific email address in the reply to field.

Reply handling processes this type of opt-outs regardless of whether you use the reply handling feature.

For information about how to add an Opt-out to mail link in your email, watch this video: http://cdn.training.silverpop.com/training/eng/email/mailings/optoutmail/index.html.

Email (Mail To)

If you want contacts to send this email to other recipients, add an Email (Mail To) link type.

Note: When a contact clicks a Mail To link, it is not tracked. The system does not track Mail To links because the links do not hit the Acoustic Campaign servers.

You can add personalization to the email and subject lines.

For information about how to add an email link to your email, watch this video: http://cdn.training.silverpop.com/training/eng/email/mailings/mailto/index.html.

Custom click to view

To give your content a different look, you can include a link that shows content in HTML, text, or on another web page.

For information about how to add a Custom click to view link to your email, watch this video: http://cdn.training.silverpop.com/training/eng/email/mailings/customclick/index.html.

Social network

To allow your contacts to share your email with others, add a Social Network link to an image or text.

For information about how to add a Social Network link to your emails, watch this video: http://cdn.training.silverpop.com/training/eng/email/mailings/102_Social%20Network_demo/index.html.

File Download

Use the File Download link if you provide a central location for delivering files through emails. This option allows you to update files in real time.

  • Insert a PDF or other file type into emails that can be opened or downloaded directly from the asset library when a contact clicks a link in the email.
  • Update the same asset file after the email was sent. Contacts who click the link after the initial email open the most recent asset library file.
  • Replace the asset file with a new file after the email was sent. Contacts who click the link after the initial email open the new asset library file.

Restrictions include:

  • Only available through emails.
  • Cannot be used as a link type when a content block is created in the asset library.
  • Only enabled for dynamic content when the asset download is inserted by way of the email.
  • Maximum file size (for any type of accepted file) is 100 MB.

For information about how to add a link that downloads files to an email, watch this video: http://cdn.training.silverpop.com/training/eng/email/mailings/filedownload/index.html.

More information