What is double opt-in?
Double opt-in allows you to require that contacts actively confirm their subscription before they are added to your email database.
You can create a double opt-in database, a double opt-in email or a double opt-in web form.
- A customer signs up to receive your emails via a web form.
- The customer is added to the double opt-In database in Acoustic Campaign in a pre opt-in state.
- A pre opt-in autoresponder is sent to the customer with a link to a double opt-In confirmation form.
- The customer's information is added to the double opt-In database and the contact is ready to receive emails.
- The welcome e-mail/subscription confirmation is sent to the customer (optional, depending on the set up).
Resend confirmation email
Acoustic Campaign has a safety net for contacts who accidentally misplace or delete the confirmation email.
If a contact loses the confirmation email, they can opt-in again and another confirmation email is sent to them.
In order to prevent malicious use of the resend function, limits are placed on the number of times a resend can occur.
The first time a contact attempts to opt into the database, a confirmation email is sent to that contact. The second time a contact attempts to opt in to the database a confirmation email is also sent to that contact. On all subsequent attempts to opt-in, Acoustic Campaign determines if the last attempt to opt-in was in the current calendar day. If it was, then an email is not sent. If the last attempt to opt-in was not in the current calendar day, then a confirmation email is sent.
By default, the resend restriction rules are turned on. However, the owner of the database or the Organization Administrator can switch these rules off at a database level. This is done by accessing the Settings for the database and clearing the Enable Pre Opt-in Confirmation Resend Restrictions check box.