Audience segment syndication

In addition to sending site transaction events in real time as visitors traverse your site, you can configure AdTarget to syndicate segment identifier information to partners for use in ad campaigns that they execute on your behalf.

AdTarget provides powerful ad hoc audience segment definition capabilities, and also provides some out-of-the-box segments to help you get started. To see the audience segment logic that AdTarget provides by default, select Standard segments from the Segment Category drop-down menu.

Standard segments

Direct Load Visitors: An audience segment that consists of any visitor that is using a direct load to access your site.
Referring Site Visitors: An audience segment that consists of any visitor that is using a referring site to access your site.
Marketing Program Visitors: An audience segment that consists of any visitor that is using an Digital Analytics marketing program to access your site.
High Engagement Visitors: An audience segment that consists of any visitor that is accessing more than five pages on your site during their session and whose session length exceeds 300 seconds.
New Session Visitors: An audience segment that consists of any visitor that is accessing your site for the first time during their session.
Repeat Session Visitors: An audience segment that consists of any visitor that is not accessing your site for the first time during their session.
Buyers: An audience segment that consists of any visitor that places an order on your site during their session.
Event Initiators: An audience segment that consists of any visitor that initiates at least one conversion event on your site during their session.
Natural Search Visitors: An audience segment that consists of any visitor that accesses your site via a natural search during their session.
Event Completers: An audience segment that consists of any visitor that completes at least one conversion event on your site during their session.
Geo Target: EST Visitor: An audience segment that consists of any visitor that is identified as being from the EST time zone, based on their computer's time zone setting.
Geo Target: CST Visitor: An audience segment that consists of any visitor that is identified as being from the CST time zone, based on their computer's time zone setting.
Geo Target: MST Visitor: An audience segment that consists of any visitor that is identified as being from the MST time zone, based on their computer's time zone setting.
Geo Target: PST Visitor: An audience segment that consists of any visitor that is identified as being from the PST time zone, based on their computer's time zone setting.
Geo Target: US Visitor: An audience segment that consists of any visitor that is identified as being from the US, based on their computer's time zone setting.
Geo Target: Non-US Visitor: An audience segment that consists of any visitor that is identified as not being from the US, based on their computer's time zone setting.

Hover your mouse over any segment to see the exact segment criteria for that segment.

The standard segments that are provided by AdTarget can be used directly, or they can be a starting point for defining a group of site visitors that you want to target with offsite display advertisements. To select a standard segment, drag-and-drop the segment you want from the Available Segments list to the Selected Segments box or double-click segments to select them. To remove a previously selected segment, double-click the segment and drag-and-drop it back into the list of Available Segments, or highlight it and click Remove.

To use the logic that is applied to a standard segment as the starting point for a custom segment definition, click the segment and select click Copy. The Copy Segment editing screen is displayed, which allows you to edit the existing logic or enhance it with additional criteria. The segmentation creation capabilities mirror the functionality that is provided in Digital Analytics Explore.

New or custom segments

To create a new audience segment to use with AdTarget, click New, and the New Segment user interface is displayed.

Select an existing category or create a new category to which you would like your new segment to be assigned.
Provide a name for the segment.
Select your criteria and layer them together to define the segment. The following example shows an audience segment of highly engaged Google paid searchers, where the segment criteria consists of visitor sessions and where the marketing programs are Google, have at least a 5 page view, and have a duration of at least 500 seconds.

When you create your AdTarget audience segment, choose one criterion (for example, Page contains sports) or layer together multiple criteria such as Marketing Vendor or Product Name.

Edit, Copy or Delete an Existing Segment

To edit an existing segment, select the segment you want and click Edit Segments. You will get a warning if this segment is already being used in any Partner syndications that you created.

To copy an existing segment, click Copy Segments.

To delete an existing segment, click Delete. You will get a warning if this segment is being used in other reports. Be careful because a delete is global and will affect other Partner syndications that are currently in place.

For any single AdTarget Partner data syndication, you can configure up to 10 segments. When you have reached that limit you will not be able to add any more segments from the Available Segments table to the Selected Segments table.